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Advertising Sales Representative
About The Wall Street Journal The Wall Street Journal, the flagship publication of Dow Jones & Company is the world's leading business publication. Founded in 1889, The Wall Street Journal has a circulation of more than 2 million, reaching the nation's top business and political leaders, as well as investors across the country. Holding 33 Pulitzer Prizes for outstanding journalism, The Wall Street Journal provides readers with trusted information and knowledge to make better decisions. The Wall Street Journal print franchise has more than 750 journalists world-wide, part of the Dow Jones network of nearly 1,900 business and financial news staff. Other publications that are part of The Wall Street Journal franchise, with a global audience of more than 3.8 million, include The Wall Street Journal Asia and The Wall Street Journal Europe. The Wall Street Journal Online at WSJ.com is the largest subscription news site on the Web with 10.9 million users each month. In 2007, the Journal was ranked No. 1 in BtoB's Media Power 50 for the eighth consecutive year. The Wall Street Journal Radio Network services news and information to more than 280 radio stations in the U.S.
Position Description:
Print sales position is focused on selling display advertising in The Wall Street Journal. In addition to selling high impact print campaigns, you will also work closely with the digital teams for WSJ.com and Marketwatch.com to craft integrated advertising programs. Requires consistent achievement of quarterly sales goals and active management of and prospecting for new clients. Oversee work of Sales Associate and Sales Coordinator to provide best of breed customer service and results for marketers and agencies. Responsible for RFP direction and final delivery and sell through. Responsibilities: Build relationships and develop a significant account of agencies and advertisers through cold calls, leads generated by Sales Planner (SP) or Sales Coordinator (SC), trade networking events, etc. Position/sell WSJ products and services to clients by combining editorial packages with WSJDN's innovative ad solutions. Develop proposals, meet and present to clients and close account. Maintain a spreadsheet of active accounts and revenue forecasts. Negotiate pricing and placement for sales campaigns. Oversee and develop SP/SC to prioritize tasks, produce consistent deliverables and leverage resources to maximize sales. Develop industry expertise in an assigned vertical and provide sales team with updates on current trends, news, competitive analysis and advertising opportunities.
Position Requirements
Position Requirements 3+ years of advertising sales experience. Articulate with strong communication and presentation skills. Organized and focused on priorities that move the sales process forward; creative thinker who can match marketers' goals with unique, affluent audiences available on our media properties. College degree required. Specific category experience a plus.
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