MRM Worldwide is committed to being the most relevant, effective, indispensable marketing agency in the digital world. We employ the most innovative talent in the industry to meet each client's unique challenges with positive, measurable results.
Our strategic, creative, and technological expertise - including deep experience with segmentation, targeting, and analytic tools and methodologies - deliver the most effective marketing programs and platforms in the world

We are actively recruiting for a major Automotive client in the Detroit area

Director of Analytics

• Leads the Analytics team and activities 
• Accountable for analytics team enabling measurement and analytics through proper tagging and tracking mechanisms and coding (Omniture) and performs basic measurement reporting to drive further CAOR analytics 
• Ambassador for ROI and accountability 
• Defines MIS reports and data requirements as needed 
• Ensure Quality Assurance of data and reports 
• Support development of marketing performance reporting & analysis/evaluations 
• Provide on-going Campaign evaluation and measurement support 
• Test Design and Evaluation 
• Design and lead the development of Standard reporting 
• Reports to Executive Lead 

Data/Analytics Manager

• Enables measurement and analytics through proper tagging and tracking mechanisms and coding (Omniture) and performs basic measurement reporting to drive further CAOR analytics 
• Functional expertise with analytics, campaign measurement and reporting for new media, interactive marketing and web channels 
• Manage various external vendors: online content management, data analysis, research tools, 3rd party ad server, offline  response and telemarketing vendors 
• Strong analytical skills, must be proficient in analyzing and interpreting internet-related data client databases 
• Knowledge of trigger marketing programs, statistical modeling techniques, segmentation, lifetime value and ROI  
• Must be able to distill information and key insights from various data sets 
• Development of business case and investment scenario analysis to drive marketing decision making 
• Expertise and experience with SAS 

Senior Analyst

• Enables measurement and analytics through proper tagging and tracking mechanisms and coding (Omniture) and performs basic measurement reporting to drive further CAOR analytics 
• Functional knowledge with analytics, campaign measurement and reporting for new media, interactive marketing and web channels 
• Strong analytical skills, must be proficient in analyzing and interpreting internet-related data client databases 
• Knowledge of trigger marketing programs, statistical modeling techniques, segmentation, lifetime value and ROI  
• Distill information and key insights from various data sets 
• Strong working knowledge and experience wiith SAS 
• Highly quantitative background (degree in Statistics, Operations Research, Economics, Mathematics)  
• Experience with analytical tools such as Omniture, Visual Sciences, and SQL 
• Apply quantitative methods to analyze and interpret information from multiple data sources 
• Understanding of marketing principles 
• Complete comfort with mainframe and personal computer environment 
• Agency background preferred, candidates with media or direct marketing background encouraged to apply 
• 3 - 5+ years at a client or agency, in an interactive or database marketing role 
• Reports to Analytics Director