Assistant Media Planner
Who You'll Be Working For:
Moxie Interactive is creating the agency of the future through innovative technology and forward thinking. As a full-service marketing agency, with offices in Atlanta, New York and Los Angeles, we fuse media, creative, strategy and technology to achieve brave, accountable marketing solutions. Moxie's capabilities include communications planning, media planning and buying, social marketing, content seeding, digital advertising, website development, search marketing, branded entertainment, digital out-of-home, CRM, mobile, experiential and sponsorship services and campaign management. Our company is bold in conquering challenges, honest in all of our actions, resourceful in order to produce top-tier results, and passionate about coming to work every day, all while constantly asking the question “what’s next and how do we make it happen today?”
What You'll Be Doing:
- Understand and analyze online media strategies for clients
- Develop a working understanding of online advertising via Media Training Manual and Moxie Employee training
- Perform online media planning for Moxie Interactive clients
- Send out RFP’s to Publishers
- Organize and negotiate proposed elements from publishers
- Gather and prepare all insertion orders for client campaigns
- Prepare media plans and presentations for clients
- Understand and actively seek online media solutions to assist clients in achieving specific goals and objectives
- Implement, maintain and perform optimization efforts for online media campaigns
- Participate in weekly media meetings with clients and providing insight into weekly online media results
- Work with the Media Traffic Manager and other members of the media team in daily media responsibilities including, but not limited to:
- Troubleshooting ad delivery and ad performance
- Organizing creative specifications for media placements
- Monitoring creative units to make sure they are running correctly
- Maintaining and implementing ad tagging on network of sites
- Compiling weekly performance reports, as necessary - Maintain knowledge of current online media trends and providing training to Moxie employees when necessary
- Train in and maintain knowledge of DoubleClick DART
- Compile client research and discovery
What You Need To Know:
- A minimum of 1 year of online media planning and negotiating experience in an interactive agency
- The ideal candidate will have an interest in the entertainment and/or movie industry
- Bachelor’s degree in advertising, marketing or related program
- Excellent presentation, negotiation, and communication skills
- A complete knowledge of interactive marketing concepts and practices as well as a familiarity with offline media concepts
- Strong mathematic and analytical skills
- Proficiency in Microsoft Excel, Word and PowerPoint
- Experience with 3rd Party Adserver
- Working knowledge of online research tools such as Nielsen, @Plan, AdRelevance and other media software tools
- Experience analyzing complex data, market research, and formulating actionable plans
- Effective time management and organizational skills, as well as strong attention to detail
Compensation and Benefits:
We offer a competitive salary based on your experience and an excellent benefits package. Moxie has a casual office environment and dress code, and unlimited opportunities for career growth.
If you are interested in this position please APPLY HERENo phone calls please, we will contact candidates whose education and experience meets the requirements for one of our job openings. Please visit our website at www.moxieinteractive.com for company information and additional career opportunities. Moxie Interactive, an equal opportunity employer, values the diversity of our workforce and our culture.