Job Category:
Editorial/Writing
Reference Code:
314025
Position Type:
Full Time, Employee
UnitedHealth Group is among the most ambitious Fortune 25 companies you'll ever meet. Through our family of businesses, we're working to make the health care system perform better for more people, in more ways than ever.

Simply put, we think the entire system can be greater than it's ever been. And that drives us to work harder, aim higher, and expect more from one another.

Here, you'll be empowered to make an immediate impact for millions of others. And you'll achieve more than you ever expected. How does that fit with your plans?
Assoc Director of Proposal Development (MN only) - Golden Valley, MN 55416
UnitedHealth Group is an innovative leader in the health and well-being industry, serving more than 55 million Americans. Through our family of companies, we contribute outstanding clinical insight with consumer-friendly services and advanced technology to help people achieve optimal health.

DESCRIPTION:


OptumHealth is part of the family of companies that make UnitedHealth Group one of the leaders in the health care industry.
 
By providing 60 million Americans with information, tools and solutions, we are helping to guide them through the health care system, addressing their health care needs, and enabling them to achieve their personal health and well-being goals.
 
At OptumHealth, you will perform within an innovative culture that is focused on transformational change in the health care system.  You will be able to utilize your skills across a diverse and multi-faceted business. And, you will make contributions that will have a positive impact on the health of countless individuals.
 
OptumHealth is an entrepreneurial, fast-moving, friendly subsidiary within UnitedHealth Group. Key company values include innovation, quality, collaboration, accountability, caring people and strong focus on our customers.
 
POSITION SUMMARY:     
This position plays a critical functional leadership role within OptumHealth on the New Business Services team. As part of the leadership team, this individual will be accountable for establishing key liasions and relationships within OptumHealth that will synchronize the value story and go to market messaging across the organization. Additional accountabilities will include managing and providing mentorship for a team of strategic proposal writers, creating new content development with strategic content writers for inclusion within request for proposals and directing the input of the new content into the content database for Care Solutions. This position is a unique blend of writing, marketing and business development. A critical component of this position will be the ability to take high level, conceptual information, create message maps and value proposition and then translate that in to an articulation of a value story that can be delivered to the market place. Strong interpersonal skills along with marketing, advertising or business development background is essential.
 
RESPONSIBILITIES:
 
  • Develop strategic liasions within marketing, product, sales and training

  • Own value proposition, market positioning and overall strategic messaging for New Business Services Care Solutions business segment

  • Consult with marketing and product teams on messaging strategy for Care Solutions and consult with leadership teams across the OptumHealth

  • Participate in content development across all major Care Solution categories and product lines

  • Work with key stakeholders (sales, channel leads, marketing, product development and training) to develop, articulate and implement this content within the New Business Services team

  • Provide direction to New Business Services content development staff on incorporating value story and market messages within the content database

  • Coach and mentor content development staff and strategic proposal writers to ensure understanding of corporate messaging and how to incorporate it into documents

  • Interface regularly with organizational leadership  to ensure that New Business keeps pace with developments in the marketplace and OptumHealth corporate positioning and brand value enhancements

  • Contribute as member of New Business leadership team to assist in development and implementation of strategic direction 

  • Collaborate with Strategic Content Development team on articulation of the value story, message story mapping and strategic content framework and positioning

  • Edit proposals and presentations as needed

  • Serve as strategic consultant on large, marquis and highly customer centric proposals which involve value and product innovations, including editing key sections, as needed

  • Collaborating with Marketing regarding positioning for finalist presentations, as appropriate

  • Collaborate with Product Development regarding appropriate positioning and articulation of the value story within New Business Services

  • Manage a team of strategic proposal writers

  • Direct hiring and termination processes

  • Ensuring a progressive professional development plan for each staff member

  • Provide formal and informal coaching and performance evaluation 

  • Manage multiple projects with a sensitivity to deadlines and to working in a collaborative group environment-role within projects is based on the needs of the team, workflow, complexity/visibility of project (e.g. may actually serve as project manager or own/mentor other project managers)

  • Coordinate with sister companies and business units within OptumHealth, as appropriate, to ensure strategic alignment (e.g., Specialty Benefits, Financial Services, UnitedHealthcare, Ingenix)

  • Own dissemination of information from product, marketing and other parts of the business to SI&S leadership team as appropriate

 


REQUIREMENTS:
 
Required  Skills/Background
 
·        Experience in all content phases of new business development, including development of value proposition, message framing, writing,  and project management
·        Knowledge about health and productivity ; demonstrated ability to provide timely, accurate information to internal customers 
·        Demonstrated successful organizational and project management skills; knowledge and ability to understand and improve systems to support complex project management organization-wide
·        Ability to perform effectively under pressure and to practice strong organizational skills when faced with multiple, time-sensitive priorities
·        Excellent interpersonal as well as written and verbal communication skills
·        Excellent editorial skills, including a demonstrated ability to provide clear, strategic input that motivates the writer to enhance performance
·        Strong business acumen at the strategic level
·        Management skills, including ability to direct, motivate, and develop staff; a management style that is goal-oriented but flexible, which respects the capabilities and independence of staff members and also provides them with a clear sense of direction. Minimum five years' management experience, preferably some experience in a healthcare environment;
·        Master's degree preferred in English, Journalism, Marketing, healthcare or related field; appropriate experience in business development may substitute

 
Diversity creates a healthier atmosphere: equal opportunity employer M/F/D/V
UnitedHealth Group is a drug-free workplace.  Candidates are required to pass a drug test before beginning employment. In addition, employees in certain positions are subject to random drug testing.



Apply
Diversity creates a healthier atmosphere: equal opportunity employer M/F/D/V. UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
UHG Careers

  Search for more jobs