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Associate Brand Manager

Monster
 
 
 
 

Job Summary

Company
Henkel
Location
Stamford, CT
Industries
Other/Not Classified
Job Type
Full Time
Employee
Career Level
Experienced (Non-Manager)
Job Reference Code
4305_180004RT

Associate Brand Manager

About the Job

Description:



Henkel Beauty Care holds leading market positions worldwide and its
brand-name product business is continuously expanding. In this fastmoving
sector, success depends on constant innovation and high-quality
products. Are you ready to work in a challenging, but also glamorous and
dynamic environment? If you share a passion for hair and beauty, this is the
place to start your career.


The role of the Associate Brand Manager is to provide support in establishing the overall strategic brand direction, and the development and execution of branded marketing programs. Assists in developing market research studies to forecast market trends and translate consumer attitudes into new product development. Assists with communication of brand strategies to, Sales, R&D, Supply Chain and other adjacent departments. Ensures alignment of brand and customer strategies with overall DMD strategic vision. Works with other departments and outside vendors in establishing advertising and promotional programs, pricing, positioning, and packaging. Assists in planning and coordination of product launches. Work is performed under direct supervision.


 


 


What we offer


Continuously monitor the performance of assigned brands and products using sales reports and research data. Apprise management of significant changes. Ensure current knowledge of the competitive environment via outside sources.Assist with the development of annual marketing plan for assigned products and market segments. Includes business review, development of alternative/contingency plans, and overall strategy for market and product segments.Assist with the preparation of customer presentations and trade show presentations. Assist with the development and execution of distributor promotions and trade programs designed to gain volume, market share and profits.Maintain ongoing communication with Field Sales personnel to learn about changing market conditions and modify promotion programs to support market changes. Offer Sales personnel support by creating and customizing marketing materials to increase sales.Work with Market Research, R&D, Finance, and Manufacturing to identify and produce possible line extensions that can add incremental dollar and case volume to the franchise.Participate in annual industry trade show planning, trade show setup, and trade show participationParticipate, prepare for, and present at annual National Sales Meeting

Qualification:

Who we are looking for


BS/BA (Business, Social Sciences - Psychology, Sociology, Economics), MBA preferredKnowledge of category (major competitors, target users, industry trends)Ability to analyze research data and make decisions designed to generate incremental sales and profits.Proficiency with PC applications MS Word, Excel, Access, PowerpointKnowledge of wide variety of specific promotional vehicles and vendors which may be usable in certain situationsStrong interpersonal/communication skills; solid analytical skills; strong financial orientationDemonstrated leadership and organization skills required Travel Required up to 10%



Henkel
is an equal opportunity employer. We evaluate qualified applicants without
regard to race, color, religion, sex, national origin, disability, veteran
status, and other legally protected characteristics.





Apply online if this sounds like your next challenge. Click on apply and get one step closer to starting your new job at Henkel.


Discover more\: www.henkel.com/career

 

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