Associate Director, Health Economics and Outcomes Research

PURPOSE:

The position will provide a lead in the initiation, development and implementation of world-class health economics and reimbursement strategies across assigned products. Under the direction of the Senior Director of Health Economics and Outcomes Research (HEOR) and in close collaboration Field Director of HEOR; Senior Director BIopharm Managed Care, Government, & Reimbursement; Biophram Medical. In addition, the incumbent will support marketing and sales of in-line and developing products by supporting HEOR research projects involving protocol design, data collection, statistical analysis, and presentations, abstracts and publications.

The Associate Director will design and perform health economic and outcome research projects/studies focusing on value positioning and reimbursement of Novo Nordisk products. He/she will be responsible for all aspects of effective project management, including RFP development, selection of research partners, contract execution, budget planning, analytic plan development, oversight of data collection/acquisition, data analysis, and development of research findings into key resources/deliverables in alignment with brand and channel strategies.

This role will support Brand Marketing, Pricing and Contracting Operations (PCOR), Sales, and Medical & Scientific Affairs strategies with expertise in the design and application of economic/outcomes value research during all phases of product life cycles. Works in close collaboration with Field Outcomes Research Managers in field execution of strategic research initiatives. and represents Novo Nordisk with brand value discussions during customer presentations, contract negotiations, and at scientific conferences (international & domestic).

Through extensive interaction with the MMST, this position will assist in building comprehensive value arguments to improve market access and utilization, thereby increasing product performance and achieving business goals and improving patient outcomes.


RELATIONSHIPS:

Reports to the Sr. Director, Health Economics and Outcomes Research and works closely with HQ and field HEOR colleagues, the Sr. Director of MMST/HEOR, the Sr. Directors of MC&G, and Account Executives. Other home-office relationships include Customer Segment Directors, Brand Marketing teams, Medical Writers, PCOR members, and Medical personnel. Works closely with Global HEOR and International Marketing colleagues in corporate headquarters. Field-based relationships include clinical and academic KOL relationships, consultants & vendors, and professional associations/conferences.

PRINCIPAL ACCOUNTABILITIES:

HEALTH ECONOMICS & OUTCOMES RESEARCH
•Supports business development activities by assisting in creating strategies & tactics for economic value & quality of life arguments during product development, launch, and lifecycle management to support pricing and reimbursement across primary customer segments
•Develops research plans, protocols and budgets, conducts analyses, and prepare drafts and final reports, abstracts, and manuscripts.
•Designs and develops pharmacoeconomic models, including decision analytic models, cost-effectiveness models, budget impact models and disease treatment models to support the market access and performance of Novo Nordisk portfolio brands.
•Provides technical oversight and guidance to research and research support staff. Serve as an internal expert and key resource for research design, methodologies, analytic techniques and reporting of health economic and outcomes research
•Develops and/or coordinates the development of product dossiers.
•Collaborates with home office and field-based Health Economics Managers in the execution of studies and implementation of field-based, customer-focused initiatives (e.g., models, presentations, publications, slide kits, formulary/regulatory dossiers)
•Coordinates necessary US and global randomized and observational clinical data to create and include economic arguments
•Provides additional internal training on HEOR methodologies and data results to Medical & Scientific Affairs and Brand Marketing colleagues
•Identifies and maintains successful research relationships with HEOR key opinion leaders and other clinical/academic consultants
•Acts as a home-office liaison and key contact point for HEOR/Managed Markets Strategy with Brand Marketing, Medical/Scientific Affairs, Medical Writing, and HEOR Field Managers
•Serves as voting member of Research Grant Committee
•Works closely with Medical Writers & HQ HE managers to ensure scientific conference material is appropriate, relevant and accurate.
•Supports HQ HEOR staff in working with Strategic Pricing, Global HEOR, and International Marketing within Novo Nordisk corporate offices to develop core value protocols
•Incorporates business requirements/concerns of top tier customers into analytic tools and results-focused approaches