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Associate Marketing Manager-Downtown Chicago-Must have Brand Experience!

Chicago, IL 60654

Position Information

 Position ID: LTS-AMM-CHI

 Job Category: Marketing/Product

 Type: Full Time, Employee

 Salary: 
Competitive base salary, bonus and benefits

 Minimum Education: Bachelor's Degree

Associate Marketing Manager

Downtown Chicago

Must have Brand Experience!

 

Our Client is a confectionary manufacturer that was founded over100 years ago. A top-ranked global confectionary player, they rank in the top 20 in sales in the USA candy marketplace. Their marketing philosophy centers on building emotional connections to the consumers of their brands

 

General Summary:

Product Management: Execute specific tasks and manage projects within brand strategy in support of marketing objectives. Passionate, energetic, action oriented self-started with management potential sought.

 

Essential Duties and Responsibilities:

  • Must have 2-3 years of Brand Experience/Brand Strategy
  • Support the development and execution of the annual marketing plan through executing annual brand review with support of brand team to aid in development of marketing plan
  • Assisting the Marketing Manager/Director in developing the annual marketing plan.
  • Autonomously executing delegated portions of the marketing plan within the budget and on time
  • Initiate and perform business analyses, identify issues and opportunities and make recommendations to Manager and International Marketing colleagues

 

Examples of analytical projects include:

  • Brand/New Item Performance
  • Promotion Effectiveness/Efficiency
  • Media Performance
  • Competitive/Category Analysis – focus on trends and opportunities
  • Innovation white space
  • Merchandising effectiveness
  • SWOT Analysis (Strength, Weakness, Threat, Opportunities)
  • Profitability improvement opportunity assessment
  • Initiate and recommend consumer/retail programs to Manager to achieve brand goals
  • Build plans and independently manage programs/budgets.

 

Lead cross-functional teams on assigned projects such as:

  • New Product Ideation, screening, and Launches/test markets
  • Display development
    Customer or channel-specific package or product development
  • Marketing Programs
  • Manage vendors in development of creative marketing materials/programs including packaging, selling materials, advertising, Newspaper coupons (FSI’s).
  • Partner with International Marketing colleagues to ensure alignment on advertising and packaging strategy, design, and implementation.
  • Develop volume and spending forecasts and make recommendations to Marketing Manager/Director of yearly volume and spending budget and process recommendations; track brand forecasts and brand marketing expenses throughout the year to manage within the given budget.
  • Proactively suggest contingency plans in the event of unplanned expenses or savings.
  • May be responsible for entire volume/marketing budget planning process for second tier brands.

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Required Knowledge, Skills, and Abilities:  

  • Solid knowledge of Microsoft Office (Excel, Word, PowerPoint)
  • Knowledge of either IRI or Nielsen data and software beneficial
  • Cross-cultural awareness and sensitivity beneficial

 

Education and Experience:

  • Bachelor’s Degree required; degree in marketing preferred with 2-3 years brand experience
  • Consumer Packaged Goods and new product innovation experience strongly preferred

 

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Compensation:

Competitive base salary, bonus and benefits

 

Location:

DT Chicago. Relo candidates will be considered!

 

 

 

 

Contact Information

 Company: MRINetwork

 Email: Apply by Email


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