Subway Marketing Development and Activation

Associate Marketing Manager - Development

SFAFT

Organizational Information

The Subway Franchisee Advertising Fund Trust (SFAFT) is responsible for advertising and marketing of the SUBWAY ®  brand globally.  The largest restaurant chain in the world, SUBWAY operates over 31,845 locations in 91 countries.  In 2008 SUBWAY had sales in excess of $12 Billion globally.   While many franchised businesses use pooled marketing funds to promote their brands, in Subway’s case, SFAFT is a completely separate legal entity from the franchisor of Subway, Doctor’s Associates Inc.  The trust is governed by an elected Board of franchisees.  It is funded primarily by a flat percentage of gross revenues collected from franchisees.  SFAFT is based in Milford, CT.

Our vision is to make SFAFT the preeminent marketing organization in the QSR industry, and also for it to be considered to be one of the best marketing organizations of any kind in the world.  This will be judged by our track record of delivering profitable sales growth for franchisees, while also delivering excellent levels of franchisee satisfaction with our service. 

Job Scope

Key responsibilities for an Associate Marketing Manager - Development will include:

• Working with the Marketing Manager to develop annual marketing plans and business building programs across our key strategic platforms


• Developing the marketing calendar and translate key consumer insights into actionable programs to drive the business.  Includes developing program overviews, helping to assess the size of opportunities, and communication planning


• Working closely with the Marketing Activation group to bring windows and programs to the stores


• Assist in managing development of integrated marketing programs, developing and monitoring project plans, timelines, and budgets

Qualifications

• 3-5 years experience in either Marketing or in an Agency


• Track record of driving strong business results


• Experience with developing creative market strategies and programs


• Enjoys working in a very fast-paced, collaborative, team-oriented environment


• Outstanding project management skills


• A positive “can do” attitude and flexible working style


• BA/BS or MBA (not required) in Business, Marketing or other related field