Job Responsibilities:

• Provide general support in the preparation and implementation of product marketing plans.


• Conduct market analysis and forecasts regarding:
  
  
  
  • Size of markets
  
  
  • Competitive profiles/competitive analysis
  
  
  • Market trends
  
  
  • Buying habits/preferences/customer mix
  
  
  • Product packaging
  
  
  • Price Points
  
  
  • Strengths/weaknesses of Invacare product and competition
  
  
  
  


• Prepare interpretation reports and summaries regarding market conditions and potential, product mix and pricing trends.


• Prepare and present P&L reports, analysis and summaries


• Provide direction for pricing and promotion to the organization


• Review product instruction sheets, product manuals, labels, etc. to ensure accuracy in content and brand name presentation.


• Oversee SKU rationalization and inventory management of product line.


• Provide product training for field sales personnel.


• Participate in department trade show preparation activities.


• Drive tactical details of projects, including leading cross-functional teams, providing VOC, and overall marketing input.


• Evaluates staffing needs and costs; identifies, hires, and promotes individuals with the right skills and competencies necessary to achieve superior results.


• Develops a team environment that values diversity and uses various individual’s strengths to the benefit of the team.


• Additional responsibilities as requested or required.

Minimum Qualifications:

• Bachelor’s Degree in Marketing or equivalent experience. MBA is a plus.


• 2+ years of related experience (sales & marketing).


• Able to handle multiple assignments both long and short term in nature


• Excellent organizational skills. Attention to detail.


• Motivated, self-starter, independent, results oriented and professional; willing to learn.


• Good interpersonal, oral and written communication skills.


• Ability to function effectively under frequent deadlines.


• Proven project management skills.


• Proficient with Microsoft Word, Excel, and Power Point and reporting tools (ie Business Objects, Discover).