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Blackberry Enterprise Product Marketing Manager

AT&T is looking for a strong marketing professional to join the BlackBerry Offer Marketing team and lead marketing strategy and execution in the enterprise segment!

The BlackBerry Enterprise Marketing Manager position will lead select BlackBerry device launches and BlackBerry corporate Email software launches and throughout their lifecycle. You will create and execute the marketing programs (promotions, sales incentives, etc.) to drive incremental sales during select promotional periods and drive segment penetration through the enterprise channels. You'll lead cross-functional teams to deliver business plan growth targets for enterprise business BlackBerry subscribers & revenue as well as manage churn of the existing BlackBerry enterprise customer base.

This is a dynamic opportunity for someone who has managed a product line and developed marketing strategies. This position requires strategic planning, product design, product management, and marketing program development skills. Business acumen, technical aptitude, attention to detail, ability to partner effectively, and a passion to win are key for this role.

Light travel may be required. (
Detailed Responsibilities:
* Bring innovative new BlackBerry devices to market.
* Lead enterprise deployment and marketing strategy for all new devices
* Bring enterprise applications and business software to Market, including server software and IT-focused applications
* Take product marketing campaigns from concept to launch
* Partner with both RIM and with channel marketing to understand and deliver products and promotions through enterprise-facing channel
* Lead strategy, promotion and positioning for corporate BlackBerry Enterprise Server (BES) rate plan
* Respond quickly to marketing opportunities and competitive threats
* Lead promotion and positioning for BlackBerry Enterprise Server (BES) and BlackBerry technical support
* Support enterprise sales teams and customers as a Subject Matter Expert on the BlackBerry Enterprise Solution, select third party software/services, and general matters such as IT security

Position Qualifications

Skills & Qualifications:
* Extensive background in, and understanding of, enterprise mobile software and services preferred
* Equivalent of Bachelor's degree in Marketing, Business or other related field. MBA preferred.
* Minimum of 5-8 years of experience in product marketing or product management in telecommunication, software or electronics.
* Depth of technical skills for BlackBerry devices as well as BlackBerry Enterprise Server architecture and functionality
* Excellent written and verbal communication skills
* Demonstrated ability to lead cross functional teams
* Experience executing jointly with partners and vendors


The following skills and attributes will help to ensure your success in this role:
* Business acumen to understand the dynamics of the industry and company
* Experience selling complex product through direct sales and online channels
* Detail-orientation to ensure results and drive accountability
* Creativity to develop compelling positioning, copy and selling tools
* Collaboration skills and the ability to motivate team members and peers to action
* Results-focused; competitive in nature and driven by a get it done attitude
* Decisive; acts intelligently but quickly to maintain momentum and lead teams

AT&T is an Affirmative Action/Equal Opportunity Employer, and we're committed to hiring a diverse and talented workforce. EOE/AA/M/F/D/V