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Brand & Customer Manager IBD


Job Summary

Brussels, WI
Other/Not Classified
Job Type
Full Time
Career Level
Experienced (Non-Manager)
Job Reference Code

Brand & Customer Manager IBD

About the Job

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Job Description

Role Objective

  • Maximize the value of the dedicated brands under her/his responsibility, the achievement of the budgeted sales and market shares objectives while increasing customers experience with his brands and keeping a customer centric approach. Brands under his/her responsibility are OTX/OTC or RX, mainly promoted brands, at SP, GP, Retail and Hospital Pharmacist or patients levels
  • Lead, drive and ensure the strategic and operational process (short and long term, inclusive life cycle management) for each of his/her brands, and co-ordinate cross-functional and cross-departmental teamwork
  • Is responsible for setting up and implementing a practical customer segmentation and targets


Analysis and identification of strategic insights

  • Is responsible for market analysis and market research, analysing customer behaviour and trends to generate actionable customer insights
  • Identifies actionable customer insights that inform strategic decisions and/or can serve as leverage points to improve customer experience and differentiate versus competition
  • Establishes a system to filter and consolidate information and data from different sources (CES/KAM Feed-backs, data from CRM, market research or own desk-research) and digs deeper to identify underlying insights, reasons for behaviour or patterns that we could take advantage of when engaging with customers
  • Sets clear priorities on need-to-know facts and figures and knows how best to obtain these
  • Regularly presents insights or promising leads to the office-based team, stimulating cross-functional discussion and identifying actionable insights
  • Works with a customer-centric mindset, defined as listening to customers and meeting their (unmet) needs to provide customer centric solutions, also ensures that in activities and outcomes the patient comes first
  • Cross-checks new hypothesis, tests to optimize concepts and base key decisions on a sound evidence base while also being able to make decisions with not all data available


Strategic and tactical planning

  • Leads, drives and ensures the strategic and operational process (short and long term, inclusive life cycle management) for each of his/her brands, and co-ordinates cross-functional and cross-departmental teamwork
  • Puts metrics in place not only for product performance but also for effectiveness cross-channel activities as leading indicators
  • Develops a compelling positioning, ladder of adoption, customer segmentation and targeting, story flows and key messages, objection handlers for all focus products/topics that is based upon customer insights/needs that serves as a platform for effective customer engagement and improved brand perception while allowing adaptation into different types of on- and offline content and activities
  • Managers (CES) and Key Account Managers (KAM). Reviews plan regularly (on quarterly basis) and advices on optimization
  • Selects appropriate channels with customer preference and but also ROI in mind and balances efficient quick-wins (i.e. in partnerships with established platforms or providers) wisely vs. mid-term options
  • Evaluates and prepares LOE strategies and launch of new brands or line extensions:
    • Anticipates LOE and prepares adequate LOE scenario’s to maximize brand value and sales.
    • Actively searches for and assesses potential new products / line extensions
    • Organizes Launch Readiness meetings in order to prepare, control and coordinate the pre-marketing activities and to plan and prepare the launch activities

Project Management & Cross Functional Cooperation

  • Displays a cooperative and an inclusive way of working together with the the cross functional teams
  • Works closely with Commercial Excellence Team regarding generation and use of data ensuring a closed-loop approach and tailoring our content to customer needs
  • Sells the story and explains the strategy internally as well as externally in a concise and convincing way
  • Logistically supports the FLM/CES/KAM
  • Organizes continuous training for CES/KAM to ensure Best-in-Class disease/brand knowledge, with the support of medical and training.
  • Organizes regularly Business Review meeting and Team Review Meeting with n+1
  • Ensures that the development of the promotional material is in line with the sales model used in the field
  • Manages allocated budget, reports to the N+1

Customer Integration

  • Regularly seeks customer and CES/KAM input into strategic and tactical considerations to ensure that pursued strategy is effective for target customers and practical for CES/KAM to execute
  • Carries out regular field days to assess the adequacy of the brand campaigns and to receive direct feedback from the customers and customer experiences with your brands
  • Maintains regular contact with a group of 5-8 customers that are representative of the Belgian target physicians for your brands
  • Develops KOL management and maintains first hand contact with key target audience, in close collaboration with the medical department


Administration, monitoring and controlling

  • Monitors the execution of the strategic and operational plans, analyzes deviations and proposes corrective actions if needed
  • Establishes and regularly monitors a budget plan covering key tactics, flagging any deviations early-on
  • Keeps track of sales and expenses across portfolio and conducts regular forecasting, proactively engages key internal stakeholders (BUD IMEP, Market Access, Finance) into discussion in case of deviations
  • Sets KPI’s for key activities, monitors achievement and advises on adjustments as appropriate
  • Meets quality standards and legal & internal requirements
  • Ensures accurate sales forecasts and demands planning to avoid over-stocks and stock-out issues

Global core competencies (behavior competencies)

These competencies define the role and expected behavior of each person within Takeda. For more information we refer to the resource guide of the ‘Takeda Global Core Competency Model’.


            Technical Expertise:

  • Master (scientific orientation is an asset) or equivalent combination by education and experience
  • Successful experience in Marketing and/or Sales is required
  • Understanding of the dynamics of the Primary Care environment and the cross-channel business model
  • Advanced expertise in assigned brands, diseases and markets
  • Agile in using social media and new digital technologies (as well as willing/ready to learn new ones)
  • Practical use of CRM system and other dedicated (application) software
  • Drivers Licence B
  • Fluent (written and spoken) in French, Dutch and English

                Other key capabilities

  • Strategic Thinking
  • Analytical Thinking
  • Decision Making
  • Collaborative leadership (close relationship with other people in other departments) – internal stakeholder management
  • Communication skills
  • Innovation/Initiative/Challenge status quo


Brussels, Belgium

Worker Type


Worker Sub-Type


Time Type

Full time

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