MASS BAY CREDIT UNION

Mass Bay Credit Union is a full service, not for profit financial institution,

proudly serving our Members for nearly 75 years.   

Title:                           Manager, Business Development

Reports to:                  Chief Executive Officer

Function/Purpose:

Cultivate and maintain all facets of Select Employee Group (SEG) relationships, community relationships, and overall growth of membership by the development of new business within the field of membership.     

Duties and Responsibilities:

1.                  Serve as the primary liaison and contact for the Credit Union’s existing SEGs and maintain all facets of the relationship.  Make formal presentations at SEGs to introduce the Credit Union to employees; answer questions and provide a resource that encourages participation.  Coordinate enrollment meetings at SEGs.

2.                  Be a visible presence in the local community and sponsor community.  Promote the Credit Union through visible participation in business, community, and charitable organizations and activities. 

3.                  Assist in designing, developing and implementing marketing programs and strategies to meet the Credit Union’s marketing goals. 

4.                  Assist in the design of promotional literature and material goods while coordinating those efforts with third parties. 

5.                  Evaluate membership growth results and make revisions to department plan as appropriate.    

6.                  Promote all products and services with cross-selling to meet members’ or SEGs’ needs. 

7.                  Manage the correspondence and direct marketing programs to SEGs.

8.                  Contact prospective members, SEGs, auto dealers, RV/boat and motorcycle dealers, brokers, etc. to present information on products and services of the Credit Union. 

9.                  Establishes work plan and performs work independently within scope of established guidelines and practices.  Refers specific issues/problems to C.E.O. for clarification when needed. 

10.              Assumes other duties, responsibilities, and special assignments as necessary or directed. 

Mass Bay Credit Union is an equal opportunity employer

who offers a very competitive compensation and benefits package. 

For more information on Mass Bay Credit Union please visit www.massbaycu.org