Responsible for the management of the assigned principals' business in a defined marketing area within Fresh Foods.  Primary responsibility includes increasing sales and market share of the brands represented, while earning a profit for our manufacturers and Acosta.

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  Deliver principals' volume, share and sales fundamental goals (merchandising, assortment, pricing, and shelving) at the lowest possible cost.
  
  
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  Achieve fundamental goals and results at the lowest possible selling cost while maximizing company revenue (to include brokerage, commissions, and bonuses, contest earnings, etc.)
  
  
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  Communicate principals' priorities to Retail Sales Managers, Sales Technology Managers (IT), Marketing Managers, Business Managers, and the retail selling organization to deliver in-store presence and business objectives.
  
  
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  Manage and participate in the development, design and presentation of Acosta introduction to new principals.
  
  
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  Develop relationships with principals and customers.  Pro-actively communicate with key principals.
  
  
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  Collaborate with Retail Sales Managers on all major retail initiatives (new product introductions, selling drives, contests, etc.).
  
  
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  Coordinate principals' market visits and key account calls.
  
  
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  Effectively use knowledge of customer, market, and principal to successfully sell principals' specific programs and initiatives as well as Company objectives and initiatives - involve Marketing, Technology, and Sales Support resources as needed to accomplish the objectives.
  
  
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  Utilize Senior Vice President, General Manager, Team Leaders, and Senior Business Managers to understand and leverage customer strategies, and to develop conceptual sales presentations that can deliver principals' objectives.
  
  
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  Provide feedback on the effectiveness of principals' strategies, selling programs, and initiatives to the principal and the General Manager.
  
  
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  Provide timely information, principals' expertise and selling priorities, along with retail-ready selling tools (organizers, surveys, etc.) to the Retail Sales Manager, and shared resources (Marketing, Technology, and Sales Support).
  
  
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  Maintain current account distribution information.
  
  
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  Review all market pricing reports on a regular basis for accuracy and competitive activity.  Collect and report all competitive activity.
  
  
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  Provide feedback to the General Manager on how to build organizational capacity and improve our business.
  
  
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  Pro-actively share customer/manufacturer information with other team members to help build organization capacity.
  
  
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  Ensure all client procedures and policies are followed.
  
  
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  May be required to achieve client proprietary system expertise in order to manage promotional plans and fund balances.
  
  
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  Monitor and takes corrective action as necessary in financial management, i.e. deductions.

High school diploma or GED required, Bachelor's Degree preferred.  A minimum of three (3) years previous experience in a principal sales capacity with a food broker or a major national company required. 

Must be able to effectively communicate with others.  Must possess strong interpersonal, organizational, presentation, negotiation, and sales skills.  Must have the ability to analyze sales and marketing information needed to make effective sales presentations.

Must be able to operate a calculator, Proxima, computer, printer, fax machine, telephone and copier.  Must have a valid driver's license and be able to drive a car.  Must be willing to travel.  Must be proficient in a variety of software packages used to support the sales function. Must have access to the internet and an available email address.