Category Insights Manager
- Company:
Sara Lee - Location:
bentonville, AR 72712 - Job Status/Type:
Full Time
Employee - Job Category:
Sales/Retail/Business Development - Industry:
Food and Beverage Production - Occupations:
Sales Support/Assistance - Career Level:
Experienced (Non-Manager) - Reference Code:
06135
Position Summary:
Primarily responsible for team, customer, market and consumer analytics and insights. Activities include the development of actionable consumer and shopper category insights that apply to assigned Customer(s) and/or markets. Contribute analysis and insights in the development and building of thetactical elements of the Category Leadership Programs (CLP). Interface with the Customer at presentations and reviews in support of the team. Update customer scorecards and assist the team in scenario planning by providing category management and industry insights. Key internal interfaces are primarily with the Customer Teams, Customer Marketing, and Pricing, Category Management, and Selling Strategies organizations.
Essential Duties & Responsibilities:
We make it our mission at Sara Lee to "Simply delight you...every day." Our brands make up one of the world's best-loved portfolios of innovative food, beverage, household, and body care products. Our leading, trusted brands include Ambi Pur, Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Kiwi, Sanex, Sara Lee, and Senseo. Collectively, these brands generate more than $13 billion in annual net sales as they delight millions of consumers every day in approximately 200 countries around the world. The global Sara Lee team consists of 44,000 employees.
At Sara Lee, we believe that careers are as unique as individuals. That's why we offer employment opportunities that give you ownership of your career. With the resources of a global corporation and direct responsibility to make it happen, you can be confident that you'll always be able to perform your best and be recognized for it. At Sara Lee, the difference is you.
The Sara Lee compensation program is designed to provide you with comprehensive, flexible benefits that enable you to select those features that best fit your needs. Our benefits include, but are not limited to: medical, prescription drug, dental, vision, life, short and long term disability, retirement plans, and tuition reimbursement.
An Equal Opportunity / Affirmative Action Employer
Primarily responsible for team, customer, market and consumer analytics and insights. Activities include the development of actionable consumer and shopper category insights that apply to assigned Customer(s) and/or markets. Contribute analysis and insights in the development and building of thetactical elements of the Category Leadership Programs (CLP). Interface with the Customer at presentations and reviews in support of the team. Update customer scorecards and assist the team in scenario planning by providing category management and industry insights. Key internal interfaces are primarily with the Customer Teams, Customer Marketing, and Pricing, Category Management, and Selling Strategies organizations.
Essential Duties & Responsibilities:
- Responsible for customization, reporting and analysis of category information for assigned Customer(s)
- Expert on utilizing and leveraging syndicated data bases, to include customer-specific data warehouse information and loyalty card analysis (e.g., IRI, Fresh Facts, Panel, Customer Specific, etc).
- Recommend strategic/tactical elements of Category Business Plans to Team.
- Interface with customer in support of consumer & shopper insight application.
- Develop recommendations with Customer Team(s) and Customer Marketing to provide insights and analysis to help drive consistent sales recommendations on space management (e.g., assortment) and pricing.
- Develop Customer Category Reviews/Business Reviews, Top to Top Presentations, and New Item Presentations (Core and Innovation) with the support of various team members.
- Review compliance of DSMPs at customer level.
- Provide analytical support on baseline and incremental Siebel Planning.
- Responsible for Siebel Post Promotion Analysis.
- Bachelor's Degree required.
- 1-3 years relevant CPG experience to include some combination of: Customer/Trade Marketing, Customer Management and/or Category Management or any other combination of relevant education and experience that provided the required competencies for the role.
We make it our mission at Sara Lee to "Simply delight you...every day." Our brands make up one of the world's best-loved portfolios of innovative food, beverage, household, and body care products. Our leading, trusted brands include Ambi Pur, Ball Park, Douwe Egberts, Hillshire Farm, Jimmy Dean, Kiwi, Sanex, Sara Lee, and Senseo. Collectively, these brands generate more than $13 billion in annual net sales as they delight millions of consumers every day in approximately 200 countries around the world. The global Sara Lee team consists of 44,000 employees.
At Sara Lee, we believe that careers are as unique as individuals. That's why we offer employment opportunities that give you ownership of your career. With the resources of a global corporation and direct responsibility to make it happen, you can be confident that you'll always be able to perform your best and be recognized for it. At Sara Lee, the difference is you.
The Sara Lee compensation program is designed to provide you with comprehensive, flexible benefits that enable you to select those features that best fit your needs. Our benefits include, but are not limited to: medical, prescription drug, dental, vision, life, short and long term disability, retirement plans, and tuition reimbursement.
