Confidential Posting
Job Summary
- Location
- Chattanooga, TN
- Industries
- Advertising and PR Services
- Job Type
- Full Time
- Employee
- Years of Experience
- 5+ to 7 Years
- Career Level
- Manager (Manager/Supervisor of Staff)
Channel Marketing Manager
About the Job
Logic Marketing needs an interactive marketing professional who will drive strategic, analytical and revenue generating traffic. This position reports to the Director of Interactive Marketing. Essential functions of this position include: Leadership skills, strong capacity for financial modeling, category segmentation to highlight actionable opportunities, strong understanding of optimization techniques and experience with LPO tools such as Ominiture Test and Target and Ad Server technology. You’ll also need to be able to create and lead projects related to landing page optimization, email marketing, mobile marketing and display banner advertising. We offer a competitive salary (cha-ching!), paid time off, company matching 401k and health insurance. Send us your cover letter and resume.
Essential Functions:
- Provide leadership, strategic direction, and interactive expertise to Channel Marketing team members
- Strong capacity for financial modeling and category segmentation to highlight and communicate actionable opportunities is essential
- Create and lead projects related to Landing Page Optimization, Email Marketing, Mobile Marketing, and Display Banner Advertising
- Ensure successful delivery and measurement of key interactive channels
- Collaborate with other teams to ensure a cohesive marketing message across all channels
- Responsible for all facets of reporting, measuring, and segmenting-related traffic
- Perform administrative and clerical duties as needed
Skills Required:
- Extensive background in Interactive Marketing knowledge, with hands-on experience in different channels
- Strong understanding of optimization techniques involving A-B testing and MANOVA
- Ability to comprehend financial modeling and category segmentation to highlight and communicate actionable opportunities is essential
- Strong leadership skills and the uncanny ability to apply forward thinking to the way Channel Marketing is defined and executed
- Meticulous attention to detail, while handling multiple responsibilities
- Excellent verbal and written communication
- Possess strong business ethics; be reliable and dependable
Experience Required:
- A minimum of 5-7 years experience directly managing and leading Interactive Channel Marketing campaigns in a corporate environment
- Experience with LPO tools, such as Omniture Test and Target
- Experience with Ad Serving Server technology
Benefits:
- Competitive salary
- Paid Sick, vacation, and holidays
- Health insurance
- 401k plan with company matching
- Fast-paced work environment
Logic Marketing offers equal employment opportunity to all applicants regardless of race, religion, color, sex, age, national origin, citizenship, or disability.
