DUTIES AND RESPONSIBILITIES:

·         Create and execute strategic and creative business-to-business and business-to-consumer PR campaigns and external communications plans through print, internet, radio, TV, social media and award shows, with measurable goals to support company priorities and demonstrate the effectiveness of communications activities.

·         Direct the development of materials, campaigns, and messaging platforms related to crisis management and communication, including issues management.

·         Write press releases, work with various functions to direct and support proactive media outreach to promote company image to company’s external stakeholders, and proactively facilitate media interviews with senior executives.

·         Serve as day-to-day contact with key influencers on the company’s behalf and act as company media spokesperson, as necessary.  Serve as a strategic PR/communications contact for Orbis Education senior management on related matters.

·         Proactively propose campaign and new strategy ideas as well as creative top story ideas (timing and content), schedule meetings, educate and shape opinions on ticket buying trends and marketplace themes. Solicit feedback from influential’s regarding their perception of competition and industry position.

·         Cultivate relationships with media and government stakeholders, including in communities we serve.

·         Assist in any additional copywriting needs that our sales and community teams have on an ongoing basis.

·         Write white papers, both proactively and as requested by senior management.

·         Conduct research to monitor market and industry trends and issues.

·         Execute and measure online social marketing strategies and programs that drive sales, customer retention, and brand awareness.  Monitor the social community and actively participate in any online conversations pertinent to Orbis. Education or its partner programs, through blog postings, Twitter, and commenting on all applicable social media sites.

·         Maintain the day-to-day operation (including creation if applicable) of our corporate and partner-related blogs, including writing relevant and engaging posts for our varying audiences.

·         Develop relationships with the social media and healthcare and education industry blog influencers to increase awareness of both Orbis Education and our partner education programs.

QUALIFICATIONS and COMPETENCIES:

·         Superior written and verbal communication skills, with the ability to craft interesting content about practically anything

·         Very strong interpersonal skills and ability to build relationships with key external stakeholders, particularly in healthcare and education

·         Strong project management and organizational skills and an ability to prioritize and manage multiple tasks effectively

·         Social media experience

·         High level of creativity – ability to create multiple angles to a story to fit editors needs

·         Willing and able to travel (at least 20%)

·         In addition to MS Office Products, demonstrated knowledge and expertise managing and utilizing public relations software programs such as PR Newswire, Luce, Bacons and e-watch

EDUCATION and EXPERIENCE:

·         BS/BA degree majoring in business, or journalism

·         Minimum of 5 years relevant industry experience with business communications, social media, crisis communications, and public relations

·         Documented first hand experience in developing and public relations plans and personally executing them across multiple geographic settings

·         Healthcare and/or education industry experience preferred

How to Apply / Contact Info: