Summary: Delivers campaign findings and analytic insights and recommendations which enable continuous, measurable improvement of Javelin’s direct marketing campaigns through the successful design and execution of campaign test / measurement plans and analytic and reporting deliverables.
· Develops direct mail campaign test designs and documents test requirements in learning plans.
· Performs analyses, summarizes findings in executive summary documents.
· Presents test design requirements and campaign results / key findings to internal and external clients.
· Consults with client in collaboration with account team staff to identify client needs and define in the way of future learning objectives.
· Develops job cost and timeline estimates for ad hoc projects.
· Drafts internal and external memos and points of view.
· Contributes findings, insights and hypothesis for bi-monthly growth learnings presentations.
· Interacts with:
o Analysts, Consultants, Managers and Directors
o External clients (across wide range of levels – from peer or below to senior)
o Vendors / Partner agencies
QUALIFICATIONS REQUIRED:
· Bachelors degree in a quantitative field or business with quantitative work experience (required)
· Post graduate degree in a quantitative field or MBA (preferred)
· 7 – 10 years work experience in marketing analysis
· Experiential knowledge of Direct Marketing techniques for:
o Testing and evaluation of campaign elements
o Tracking and measurement of campaign metrics
o Analysis and reporting of campaign metrics
· Experience managing data / statistical analysts
· Strong basic statistics background
· Working knowledge of experimental/test design
· Applied experience and/or strong grasp of advertising/marketing business issues and industry dynamics
· Significant demonstrated experience with software used for data analysis and manipulation.
· Excellent knowledge of a wide range of desktop applications, including:
o MS Office Apps: Excel, Word, PowerPoint, Outlook (required)
o SAS (required)
o SQL (required)
· Excellent written and verbal communication skills
· Ability to juggle multiple projects simultaneously
· Strong attention to detail
· Ability to meet deadlines
· Flexibility to work irregular hour
Javelin is an Equal Opportunity Employer.