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Consumer Insights Analyst

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Job Summary

Duluth, GA
Job Type
Full Time
Years of Experience
2+ to 5 Years
Education Level
Bachelor's Degree
Career Level
Experienced (Non-Manager)

Consumer Insights Analyst

About the Job


Bachelors degree and three to five years related experience and/or training; or equivalent combination of education and experience. An analytical background with the ability to use multiple data sets, technologies and analytical techniques to identify business opportunities and shape strategy. Experience with statistics, mathematics, finance, marketing, geographical data, CRM or some combination of. The understanding of working with and querying large data sets and related data mining.



Responsible for guiding all analytical processes for a given client or group of clients; will work in tandem with account management team to create targeted marketing strategies; and present analytical findings to clients



·         Oversee all analytical processes from a client prospective, including modeling, data mining, marketing program performance, CRM program creation

·         Understand the basics of statistical modeling, data mining, and test design and utilize understanding to help achieve client objectives

·         Work with account management team to guide client strategy

·         Manage the creation of client presentations and present analytical findings at internal and external meetings

·         Develop solid understanding of Retail environment and keep track of overall client performance and industry trends

·         Aid in the segmentation of customers based on various data points, including transactional, demographic, psychographic, or other behavioral data

·         Utilize database querying tools for gathering information for compiling results (SQL)

·         Maintain understanding of the key channels for marketing deployment (direct mail, email, social media, online media)



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