For over 30 years, OPTP has been a leading catalog sales company of fitness & rehab products.  This well respected catalog company is looking for an experienced energetic individual with STRONG copywriting and database management skills to join our marketing team.   The qualified candidate will have a bachelor’s degree in marketing, journalism, communications or related field plus 10 or more years experience in copywriting and database management.  A background in fitness & medical marketing would be helpful, but not necessary. 

Requirements:

• Strong technical and creative writing and copyediting a must; English usage including writing, spelling, punctuation and grammar


• Proofread and edit all company collateral copy including spelling, punctuation and grammar.  To read copy in order to detect and mark any grammatical, typographical or compositional errors;


• Experience with customer level data for the purposes of analysis, reporting and/or marketing; data mining tools experience to continuously increase the effectiveness of targeted marketing campaigns;


• Prove to have strong computer skills with a proficiency in MS Office applications specifically Word and Excel.  Access would be helpful;


• Basic web design; principles, practices, and techniques of effective public and media communications;


• Strong organization and project management skills; an ability to manage and prioritize projects simultaneously


• Highly self-motivated and capable of working independently; professional in demeanor and presentation; ability to plan ahead anticipate needs and work proactively to meet deadlines and commitments.


• Attend and represent OPTP at tradeshows (involves travel)

Responsibilities include the following:

1.      Analyze market research databases using statistical techniques in order to recommend strategic or marketing action as well as maintenance of customer database (Specifically Access database management).

2.      Assist in developing effective product plans by interpreting, summarizing and presenting relevant market data in order to ensure market driven product planning.

3.      Continually improve knowledge of market research and market research techniques, and data analysis.

4.      Use web and online software analytics to assist in analysis, targeting efforts and evaluating web statistics.

5.      Proofread and edit all external-facing communications to ensure consistent/product messaging.

6.      Work with various functional areas to develop content for web, marketing collateral and brand support.

7.      Write and manage production of all marketing content (mailers, monthly newsletters, eblasts, etc)

8.      Assist in developing and executing marketing programs including advertising, direct mail, fax/eblasts, web-based marketing and track response.

9.      Handle marketing-related mailings and correspondence; assist with various projects and administration tasks.

10.  Play a role in the creation of videos, electronic presentations and targeted emails and fliers.

11.  Assist with customer calls, customer showroom and tradeshows (occasional travel) as needed.

12.  Be an active team member of the marketing team by supporting all efforts.

Personal Competencies and Characteristics:

65%     Writing/proofing

25%     Market Analysis/database

10%     Miscellaneous/support

            5%       Travel

Results orientated, with a commitment to accountability

Ability to receive critical feedback and make necessary adjustments

A SENSE of HUMOR is a MUST!

Salary:  Negotiable depending on qualifications and experience

We appreciate every applicant’s interest in the position, however only those under consideration will be contacted.  Phone calls will not be accepted.  Thank you!