Who We Are

Corbis is a creative resource for advertising, marketing and media professionals, providing a comprehensive selection of photography, illustration, footage, typefaces and rights clearance services. Through its branded web sites Corbis, Corbis Motion, Veer and GreenLight, the company helps the creative community make distinctive advertising and publishing for the Internet, magazines, newspapers, books, television and films. Corbis has offices in North America, Europe, Asia and Australia that serve more than 50 countries. For more information, visit www.corbis.com.

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At Corbis, we passionately believe in providing a complete visual solution for our clients.  Hiring the right people will make all the difference in achieving this goal. Our employees contribute to our global, fast-paced, and fun-based culture, receive a generous benefits package, and enjoy working with and learning from the best and the brightest in this exciting industry. We recognize and reward outstanding performance, and we encourage growth through our ongoing learning and development programs. So whether you’re right out of school or at the height of your career, start here to take your career to the next level.

The Customer Relationship Marketing Manager is primarily responsible for helping the company meet its revenue objectives through the proactive management of the customer lifecycle. This role will be responsible for increasing customer conversion, retention and loyalty through the development of innovative customer marketing strategies, the deployment of relevant and effective program activities and analysis of program performance. This role has a high degree of interaction with other teams and will be responsible for coordinating efforts across multiple departments and regions.

In partnership with Business and Customer Intelligence and Customer Sales and Service teams, this role will also develop and manage regular reporting and analysis of CRM progam results against key objectives and performance indicators.

Responsibilities:

•      Determine the most effective points of interaction to drive loyalty and effectiveness in repeat sales.

•      Strategize and implement targeted, timely relationship management programs that will increase loyalty and retention, encourage new prospects to convert to buyers and increase overall value along the key stages of the customer lifecycle.

•      In partnership with the Business and Customer Intelligence team, establish a segmentation strategy and measurement framework to test and optimize targeted marketing initiatives.

•      Synthesize requirements and input from key stakeholder groups into effective relationship marketing strategies appropriate for key customer segments along the lifecycle.

•      Effectively partner with creative resources on marketing communications development, providing concise briefs and effective project management support. As appropriate, make sure the execution accommodates reseller / rep channel needs and timing.

•      Implement and manage automated “trigger” program with 3^rd party software provider including managing the vendor relationship for contract negotiations, pricing, enhancements, issue resolution, etc.

•      Ensure that all relationship marketing activities integrate with and support other marketing communications campaigns and reinforce brand positioning and graphic identity standards. 

•      Articulate campaign plans and needs to internal and external resources through timely, clear and comprehensive program descriptions and instructions. 

•      Analyse and continuously improve offers/incentives to increase response rates and return on investment for all relationship marketing program initiatives.  

•      Coordinate the development and publication of CRM program results reports for the Marketing organization to track campaign effectiveness, return on investment and overall progress on key department objectives

•      Manage relationship marketing program budgets to maximize ROI.