• Location:
  Wilmington, DE 19801
• Salary:
  
  Salary commensurate with experience
• Job Status/Type:
  Full Time, Employee
• Job Category:
  Other
• Work Experience:
  2+ to 5 Years
• Career Level:
  Experienced (Non-Manager)
• Occupation:
  Other
• Education Level:
  Bachelor's Degree

• Reference Code:
  6580.1072

Database Marketing Specialist

Description:
The role of the Marketing Department is to plan and coordinate the development, delivery and communication of ING DIRECT's financial products and services to ensure awareness, profitability and competitiveness. In addition, the Marketing Department will develop marketing, advertising, and public relations strategy and plans to meet changing market and competitive conditions.

Database Marketing supports all database marketing requirements of marketing from campaign analysis, campaign targeting, campaign execution through any analytical adhocs. Database Marketing builds and maintains all the targeting models and helps to develop marketing strategies.

The Database Marketing Specialist manages all outbound ING DIRECT campaigns within Enterprise Data applications. The core responsibilities are the creation, set-up, maintenance, administration, and measurement of all campaigns within Enterprise Data applications. The candidate should have the ability to work on multiple tasks and to always seek to improve and automate list processes as required.

ESSENTIAL FUNCTIONS:
-Create, set-up, and execute the outbound campaigns

-Manage the reference codes table and assignment of all reference codes

-Automate Campaign Execution and develop audit checks

-Provide data analysis

-Maintain analytical applications

-Analyze all types of marketing campaigns via customer responses and customer behavior, and provide recommendations

-Communicate with outside vendors and coordinate external lists

Qualifications:
QUALIFICATIONS:
-Experience involving campaign execution, customer analytics, and data mining is required

-At least two years of experience in list management and execution

-Experience implementing marketing automation technology solutions preferable

EDUCATION AND/OR CERTIFICATIONS:
-Undergraduate level

TECHNICAL SKILLS AND ABILITIES:
-Extensive SAS, SQL, Oracle, Microsoft Access, and Excel skills are required

-Analytical and communication skills

-Epiphany, Javascript, HTML, Java preferable

Salary/Benefits: Salary commensurate with experience
ING DIRECT offers one of the best benefits plans around, providing medical and dental health coverage; flexible spending accounts; 401K retirement plans and fitness programs.

Job Location: Wilmington, DE

Job Number: 6580

Company URL: http://www.ingdirect.com/careers

Company Profile:
Why join the ING DIRECT team? As the #1 direct bank in the U.S., we're fostering a nation of savers by providing innovative financial products that are easy to use. We seek people with the same passion to join our team. If you are an energetic person who wants to help us grow a different kind of bank, we look forward to hearing from you. To learn more, visit us at ingdirect.com.

Salary/Benefits:

Salary commensurate with experience

Location:
Wilmington, DE 19801

Job RefCode:
6580.1072