Fidelity National Information Services, Inc. (NYSE:FIS) is a leading provider of core financial institution processing, card issuer and transaction processing services, mortgage loan processing and related information products and outsourcing services to financial institutions, retailers, mortgage lenders and real estate professionals. FIS has processing and technology relationships with 35 of the top 50 global banks, including nine of the top ten. Nearly 50 percent of all U.S. residential mortgages are processed using FIS software. Headquartered in Jacksonville, Florida, FIS maintains a strong global presence, serving over 7,800 financial institutions and over 100,000 retailers in more than 60 countries worldwide.

Demand Generation Director

The Demand Generation Director is responsible for successfully planning and managing highly effective multi-touch, multi-channel campaigns that support the company’s pipeline goals. The successful candidate must be enthusiastic about demand generation and be able to consistently deliver high-quality leads through cost-effective campaigns. This role is best suited for a high achiever with proven ability to contribute individually as well as part of a results focused team.

·         Align with marketing team to ensure demand generation campaigns are synchronized with business line strategy plans.

·         Develop and manage the execution of high-impact demand generation campaigns that include generating, nurturing and scoring leads.

·         Ability to identify, analyze and communicate market trends, key competitive dynamics and resulting strategic sales opportunities.

·         Working with internal marketing resources, utilize a variety of addressable media, individually or in combination, to produce and deliver communications to compel prospects to contact the sales team.

·         Analyze data from various channels and prepare targeted prospect lists.

·         Prepare sales with toolkits (proposals/FAQs/Overview presentations) based on documentation from product teams.

·         Develop closed-loop processes to measure and assess ROI for communications, campaigns and sales results.

·         Ability to adjust tactics and techniques based on results.

·         Own and manage the demand generation budget.

·         Ensure communications are in line with FIS corporate branding.

Minimum Requirements:

·         Education: College Degree

·         Experience: 15 Years marketing experience with at least 6-8 years focused on B2B demand generation campaign activities.

·         Financial Services experience is a plus.

Desired Qualifications:

•     Proven track-record of planning and executing successful demand generation campaigns with high ROI.

·         Must be able to think strategically and also be able to execute tactically.

·         Experience using CRM solutions to capture, track and report on leads.

·         Ability to learn quickly and deliver results immediately

•     Strong communication and copywriting skills.

•     Very Proficient with Excel and MS Office software applications.

•     Creative, innovative, resourceful and get-it-done results orientation.

•    Ability to work successfully in an ever-changing environment with competing priorities;

EOE/AA Employer