The Digital Content Specialist will write all web and email content for this online membership club.  This position’s primary responsibility is member communication via email, electronic newsletters and the club website.  This person also collaborates with the graphics designer on website content, design and user experience. 

Responsibilities Include:

Digital Content Creation

§  Responsible for all content and messaging for our membership club including member emails, weekly new offers, monthly newsletters, member surveys, sweepstakes and any other related materials.

§  Create and administer brand standards, and manage communication and usage.

Sales Support

§  Create and maintain sales/marketing materials, including Media Kit, case studies, and sales presentations.

§  Participate in determining conference strategy and create necessary materials.

§  In conjunction with Online Media, create and maintain sales campaigns.

Member Acquisition Support

§  Create and maintain creative materials, such as email and banner ads; develop and maintain other outbound communications.

§  Collaborate on Member Acquisition strategy by developing a full understanding of data and analytics and being able to utilize this knowledge to formulate recommendations for targeted communications.

§  Optimize member registration process, including landing page design.

Knowledge, Skills and Abilities Required:

§  Ability to successfully translate consumer insight into effective web site and email content

§  Ability to collaborate and communicate with influence to a variety of people across the organization, including senior management; confidently convey and maintain a point of view under pressure.

§  Excellent interpersonal and team communication skills; includes written, oral, and formal presentations

§  Self-starter.  Ability to get the job done quickly, efficiently and professionally with limited supervision.

§  Demonstrated ability and experience working in the online media/digital marketing industry.

§  Ability to work and deliver under tight deadlines and manage several projects concurrently.

§  Ability to learn and adapt quickly to industry and company specific concepts and terminology.

Education and Experience Required:

§  BS degree in Marketing or related field

§  3-5 years of experience web site and email content creation, writing and editing

§  Digital content experience

§  Loyalty marketing experience highly desirable

§  Database/email marketing experience highly desirable

To apply for this position, visit www.CotterWeb.net/Careers