Digital Marketing Specialist (MS Access Expertise Required)

Syncsort, a leader in data management and data protection software is looking for a Digital Marketing Specialist who is an expert in Microsoft Access  and well versed in Google Adwords, Photoshop, Dreamweaver, HTML,  Excel.   An ideal candidate would be resourceful, data driven, enthusiastic, innovative, an excellent writer and a self starter with ample knowledge of the digital marketing landscape. 

Technology enthusiasts, trendsetters on social networks and avid bloggers are all highly encouraged to apply!

Position Responsibilities:

·         Maintain domestic and international Syncsort websites while leveraging marketing best practices for all aspects of the site.

·         Execute online paid placement  and display media campaigns

·         Generate MS Access queries, pull reports and make data driven decisions to maximize ROI from marketing channels

·         Design, execute and report on test plans to optimize lead generation and lead nurturing performance leveraging data driven decisions

·         Leverage SEO techniques to drive relevant high quality traffic to Syncsort websites and landing pages

·         Ensure the correct voice and high-quality of content is maintained on all websites.

·         Manage Google Analytics reporting and support the development of milestones and goals for marketing related activities

·         Coordinate and manage execution of online and grassroots marketing campaigns across online sites

Ideal Skills and Experience:

·         Excellent verbal & written communication skills

·         Experience with natural search optimization techniques (client side or consulting)

·         Experience with paid search marketing  (client side or consulting)

·         Experience with third party analytics tools such as Google Analytics, Omniture, Coremetrics, or WebTrends

·         Expert in Word, PowerPoint, Excel, Access, Photoshop, Dreamwaver, HTML, CSS

·         Ability to research specific topics in articles, blog posts, and press releases in order to stay ahead of industry trends.

·         Experience working with Google Webmaster Tools and assorted keyword tracking programs

Previous B2B or technology marketing experience and advanced degrees preferred!

About the Company

Syncsort is a global software company that speeds data processing, data integration, and data protection & recovery. Supported by a professional services team built on 40 years of expertise, Syncsort helps customers drive ROI with software solutions that combine high performance, optimal hardware utilization, and ease of use. With over 12,000 deployments worldwide, Syncsort customers include 90 of the Fortune 100 companies. Syncsort is headquartered in Woodcliff Lake, NJ, and has international subsidiaries in the United Kingdom, France, and Germany, with support centers in the United States and Netherlands. An international network of partners, resellers and distributors positions Syncsort products as an integral component of IT solutions. For more information call 201-930-8200 (1-877-FAST-951 in the US and Canada) or visit: www.syncsort.com.

Syncsort is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment on the basis of race, color, religion, sex, national origin or physical disability. We encourage all qualified persons to apply for employment with Syncsort.