Summary:
The Online Marketing Manager is responsible for maximizing sales, traffic, and profitability as it relates to both customer acquisition and customer retention. Specific media expertise includes: Search Engine Marketing (SEM), Search Engine Optimization (SEO), and Affiliate Marketing and E-Mail programs.

Essential Responsibilities:
*Manage the following programs: CPC, SEM, SEO, Affiliate, Banner Advertising, Re-marketing, etc

*Develop and manage the internal and external linking strategy. *Manage & refine affiliate marketing efforts to further optimize the channel. *Strengthen existing relationships, develop relationships with new affiliates, and manage affiliate agency partner (s) to monitor compliance across network.

*Manage the contact strategy, segmentation/target, testing, and content optimization.
*Create and manage the marketing calendar.
*Recommend new ideas and technologies to grow and improve the e-mail channel & marketing
*Designing and implementation of social networking features, activities and events.
*Development of blog updates, podcasts, videos, online posts and newsletters to promote the community, featured members, new content, etc.
*Establish an implementation strategy for 3rd party content that will enrich the overall user experience and keep the community fresh for frequent visitors.
*Integrate features that sync with Facebook, MySpace, Twitter and other social networking websites
*Partner with key marketing teams to integrate Joann.com into the bricks and mortar customer experience. This will include messaging in print as well as in-store signage, collateral, and electronic mediums.

Education Requirements:
Minimum: College degree required.
Preferred: MBA preferred

Experience Requirements:
Minimum: Requires 2+ years online retail marketing experience. Requires demonstrated competency driving  SEO and SEM & CPC campaigns.  Graphic design is a plus.
Other Skills or Certifications:
MS office programs (Word, Excel, Access, PowerPoint) Experience with some or all of the following: HTML, Photoshop, Illustrator, Web Trends, Google Analytics, Google AdWords, Google Base, Google AdSense, CoreMetrics, Omniture

Dimensions/Competencies:
Functional Competencies:
*Strong analytical and quantitative skills with demonstrated ability to develop, interpret and leverage data to drive decision making.
*Structured approach to identifying opportunities, defining solutions and executing action plans
*Strong attention to detail combined with the ability to prioritize and meet aggressive deadlines
*Ability to manage external vendors and negotiate new vendor relationships as necessary.

Competencies:
*Results orientation. Strong customer focus.
*Desire to work in a collaborative, cross-functional team environment.
*Strong communication skills, *Demonstrated strength in creating partnerships and building relationships with other functions and areas of the organization.
*Creative thinker, open to idea exploration with strong problem solving/analytical abilities.
*Flexible and responsive; able to effectively multi-task in a fast-paced work environment

* Identifies e-commerce opportunities by contacting potential partners; discovering and exploring business alliances.

* Develops negotiating strategies and positions by studying integration of new venture with company strategies and operations; examining risks and potentials; estimating partners' needs and goals.

* Protects organization's value by keeping information confidential.

* Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.

* Enhances organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.

* Implements internet marketing strategy by defining all e-commerce content, products and services; managing all external e-commerce sites, programs and promotions.

Skills/Qualifications:
Negotiation, Knowledge of Interactive Marketing, Marketing Strategy, Prospecting Skills, Selling to Customer Needs, Presentation Skills, Vendor Relationships, Internet Presence, Technical Understanding, Closing Skills, Financial Planning and Strategy
* Promotes products by developing, integrating, and implementing, advertising, public relations, promotional, outbound, e-mail, online direct marketing, and related product sales leverage campaigns.

* Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
* Establishes Web strategy by researching, analyzing, and defining customer requirements; identifying target customers; analyzing competitors' offerings; studying company objectives for the product line; identifying strategic content partnerships.

* Establishes Web message by studying product specifications and characteristics; analyzing customer motivations, interests, and needs; creating site content; negotiating and coordinating content partnerships.

* Develops Web design by defining Web objective; evaluating potential designs; directing designers; testing site organization and navigability understanding technology capabilities of customers.

* Promotes Web site by coordinating announcement in print and media ads; registering with search engines; creating banner ads and link exchange affiliates; analyzing and creating ways to increase traffic to the site.

* Maintains Web site by upgrading content and design; monitoring customer use.

* Develops new Web sites by identifying and developing new markets.

Product Knowledge, Web User Interface Design, Web Graphic Design, Knowledge of Interactive Marketing, Deals with Uncertainty, Marketing Strategy, Usability Testing, Supports Innovation, On-line Advertising Sales, Web Vendor Relationship Management, Customer Focus