Job Summary
- Company
- Iconma
- Location
- New York City, NY
- Industries
- Biotechnology/Pharmaceuticals
- Internet Services
- Job Type
- Temporary/Contract/Project
- Years of Experience
- 5+ to 7 Years
- Education Level
- Bachelor's Degree
- Career Level
- Experienced (Non-Manager)
- Job Reference Code
- SPEC91557
Direct Marketing Specialist
About the Job
We are currently looking to hire for one of our clients.
Description:
- Lead direct-to-physician marketing strategy for promotional pharmaceutical online programs
- Increase response rates on all channels, including media, email, contextual linking
- Innovate new marketing channels to increase overall response rates
- Own delivery results for over 100+ promotional programs
- This is a Pharma program for physicians.
- This role has PhD level challenges in Direct Marketing.
- Needs heavy duty, hands on experience in Direct Marketing.
- Prior experience as either Sr. Brand Manager or E Marketing Manager.
Required Skills:
- 10+ years of agency and/or corporate online direct marketing experience
- 5+ years of pharmaceutical marketing
- Demonstrated ability to innovate online direct marketing strategies which have increase response rates
- Management experience
Education:
- BA/BS or equivalent experience
- MBA (preferred)
- Hands on experience in Optimizing creative, audience segmentation, database segmentation optimization.
- Online Marketing experience and Display Media Promotion experience.
- Promotional program experience.
- Minimum 2 years of experience in Pharma either directly or through big marketing based agencies like - Digitouch or Draftfcb etc.
Other skills:
- Managing people.
Desired Skills:
- SEO experience
- Agency experience
- Pharma experience
Company Overview:
ICONMA is a consulting firm, that provides professional staffing services and project based solutions for a broad range of Fortune 1000 companies. Our areas of expertise include Information Technology, Accounting/Finance, Engineering, and Professional. ICONMA has a nationwide presence that helps us support our national clients.
ICONMA has received numerous awards for delivering outstanding services and providing the highest standards of quality. We recently received the Bridge Award and the Silver Supplier Award from two of our major clients. We provide long and short term opportunities as well as contract to hire and direct hire opportunities. ICONMA offers Paid Vacation, Holidays, Personal Days, Medical and Dental, Life Insurance and 401K. We also have an AFLAC insurance program that allows our consultants to further personalize their coverage with a choice of selections that include long and short term disability, additional term life insurance.
Nupur Rukhaiyar
Corporate Recruiter
Toll Free: 877-677-7390
Fax: (800) 489-8046
