Direct Media Business Leader
Company:
Progressive Insurance
Location:
Mayfield Village, OH 44143
Job Category:
Marketing/Product
Occupation:
Media Planning and Buying
Career Level:
Executive (SVP, VP, Department Head, etc)
Reference Id:
28727MDI
 
View this video Progressive Insurance Video
Length: 3:00 min

Our people help make Progressive a successful, energetic, forward-moving organization. Time after time, Progressive has turned the insurance industry upside down through its innovative services, its use of technology and its continual push to be the No. 1 choice for auto insurance.

The Direct Media Business Leader is responsible for Media Planning and Buying for the Direct Business Group. Reporting to the Direct Marketing Business Leader, the head of media establishes strategies for Progressive mass media, internet and emerging media types with responsibility for a $250 million media spend and leadership of a thirty person organization.

DUTIES AND RESPONSIBILITIES:

* Strategic Direction and creation of overall media plan and allocation of media dollars to all media types

* Establishes, develops and defines overall business plan for mass media, internet buying and emerging media

* Reviews and analyzes data related to media spend

* Oversees the review and analysis of emerging media opportunities

KNOWLEDGE, SKILLS AND EXPERIENCE:

* Requires a Bachelor's degree with a minimum of ten years media planning and buying experience; MBA preferred.

* Demonstrated and significant experience in measured direct response marketing preferred

* Leadership skills including the ability to establish strategic direction and provide operational oversight to ensure goals are achieved; strong developer of people

* Strong interpersonal and communication skills. Capable of developing and maintaining effective relationships with internal/external business groups and ad agencies.

* Ability to evaluate creative ideas using consumer research and business results.

At Progressive, status quo won't cut it. Our leaders want results and you'll have the chance to make significant contributions in a company that has taken the insurance world by storm. Our company is full of opportunity and promise. Consider the strength of your new employer as one of the country's largest auto insurance companies. You'll be surrounded by smart, driven people like yourself, who combine innovation and analysis to achieve industry-leading results and recognition, such as the BusinessWeek50 and the distinction of being one of America's Most Admired Companies, according to Fortune. Visit us at jobs.progressive.com and share your personality with a company that will value your unique contributions. Equal Opportunity Employer, M/F/D/V.


To Apply for this position, please CLICK HERE

 
Address:
Mayfield Village, Ohio 44143