Director Brand Manager- Product Innovation and Commercialization

General Function 

The Director of Product Innovation & Commercialization is responsible for successfully developing and commercializing new products for LensCrafters. Products may include frames, lenses, contact lenses, accessories, revenue services from the lab, and optometrist services.

 

Primary Responsibilities

 

  • Partner with Senior Leaders and brand team to identify new product opportunities.
  • Lead 1-3 new product projects at a time, with focus on the successful launch of new products/revenue-producing services within defined time and budget.
  • Develop business cases that clearly articulate how products will be produced, delivered, positioned, priced, marketed and sold.
  • Proactively identify risks and solve problems that arise in order to keep projects on track.
  • Prioritize projects and product introductions based on OI impact and time-to-market.
  • Lead development and execution of new product commercialization project plans; track and publish results and adjust as needed.
  • Lead, motivate and inspire a team to deliver new product objectives. 

Experience

 

  • 3-5 years of leading cross-functional teams to develop and launch new products, ideally in a company with a strong reputation for successfully developing new products.
  • Proven success in commercialization of new products.
  • Consumer-driven orientation with experience in leveraging consumer insights to develop, position, and price products.
  • Experience in developing new products in a retailer (vs. manufacturer) environment ideal but not required.
  • Experience with technical products or technical features/benefits a plus but not required

Skills

 

  • Excellent project management skills.
  • Experience in developing and driving holistic and cross-functional business plans.
  • Outstanding verbal and written communication skills.
  • Excellent prioritization skills with a clear focus on results.
  • Ability to influence and lead a team from project development to post launch review.
  • Demonstrated problem solving ability, including strong analytical skills as well as innovative/creative thinking.
  • Ability to turn findings into executable plans.
  • Strong analytical skills and financial acumen.
  • Strong organizational skills; highly self-motivated.
  • Ability and interest in dealing with moderately technical products and services 

Education

 

  • Bachelors degree
  • MBA preferred 
    EOE
     


Job Requirements:

Req. Code : 09-304
Division/Department : Home Office
Skills : Marketing -> Product / Brand Management


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