General Responsibilities: 

The Director, Promotions – Retail and Foodservice will work closely with the Executive Directors on the Channel Marketing Team to implement the industry’s strategy for increasing beef and veal demand in retail and foodservice. This person will lead in developing and implementing promotion initiatives that support beef and veal strategic objectives. This individual and the Executive Directors on the Channel Marketing Team have a highly cooperative and seamless relationship. Responsibilities will be executed based upon the beef industry’s Long Range Plan, the strategies identified in the NCBA Operating Plan and tactics specified in the Authorization Request(s) approved for retail, foodservice and veal marketing. 

Specific Responsibilities: 

v     Food Industry Partners

• Identify promotional opportunities with food and beverage companies that are synergistic with beef and veal and maximize/extend the checkoff investment.


• Secure partner promotion agreements, contracts and work orders.


• Manage the development and production of all promotional marketing aids.


• Obtain measurable data and/or relevant information to evaluate the performance of the promotions and their success in building demand.


• Annually review, maintain/refresh or discontinue existing promotions.

v     Federation of State Beef Councils

• Serve as the information source on channel marketing promotions with State Beef Councils working to assist them with the execution and extension of marketing plans aligned with national promotions.

v     Channel Marketing

• Develop and execute beef marketing promotions that keep beef top of mind with consumers and maintain a competitive position in the channel.


• Coordinate and execute activities and budgets relating to specific Authorization Request tactics and performance measures.


• Provide channel marketing and SBC staff with the training and marketing tools necessary to implement national promotions with industry partners.

v     NCBA Organization

• Assist Executive Director, Marketing – Retail and Foodservice (EDM) by taking on assignments and special projects as needed.


• Support NCBA’s strategic plan and manage the budgets for joint-promotion activities.


• Work with EDM to establish and report on annual Individual Action Plans.


• Assist in revenue development strategies and opportunities.


• Follow beef checkoff acknowledgement guidelines


• Comply with NCBA organization policies and procedures

Qualifications and Key Skills:

• The ideal candidate for this position will possess:


• A bachelor’s degree or higher in Business, Marketing or related field and 7+ years equivalent retail or CPG marketing experience


• Thorough understanding of the food/meat industry




• Willing to be a strong advocate for the promotion and consumption of beef and veal


• Knowledge of retail supermarket or CPG marketing promotions is required with a demonstrable track record of success


• Excellent communication skills, including both written and oral, are essential


• Ability to execute contracts, manage budgets and evaluate performance




• Experience in managing an agency is a plus


• Skills necessary to organize and lead productive meetings


• Self-starter capable of working on several projects simultaneously


• Computer proficiency including Word, Excel, Outlook and PowerPoint


• This individual will be evaluated on the results of work performed and his or her contributions to the department’s and organization’s success.

Travel Requirements:

• Overnight travel is required for this position


• Travel will vary from 25% to 50%


• May require travel and/or work on weekends


• Must live in Denver metro area