Job Summary
- Company
- Dannon
- Location
- White Plains, NY 10603
- Industries
- Consumer Packaged Goods Manufacturing
- Job Type
- Full Time
- Employee
- Years of Experience
- 10+ to 15 Years
- Education Level
- Bachelor's Degree
- Career Level
- Executive (SVP, VP, Department Head, etc)
- Salary
Salary commensurate with experience- Job Reference Code
- 018409
Director Corporate Category Management
About the Job
WE HAVE SOMETHING SPECIAL INSIDE. DO YOU?
Company Background
There is something very special inside our company. You can see it reflected in our products, our way of doing business and our relationships with the wider world. Most of all you can see it reflected in our culture and our people.
The DANNON Company, one of the fastest growing consumer product companies in the US, is part of Groupe Danone, a world leader in the food and beverage industry. Established in the US in 1942, DANNON is America’s premier fresh dairy company offering consumers a wide variety of brands and products. We are committed to bringing health to the greatest number of people across America through our product’s benefits. We will exceed customer expectations by transforming the dairy category to attract and build daily consumption. Our corporate culture and core values foster individual professional growth. We reward entrepreneurialism and teamwork.
Position Summary
The purpose of the position is to lead the category management and shopper insights function at the Dannon Company. This individual plays a critical role in determining long-term capabilities for the organization as well as defining and differentiating Dannon relative to our competitive set.
Responsibilities include:
• Develop deep understanding of shopper behavior to maximize shopper preferences during the “path to purchase.”
• Develop compelling long-term category vision and strategy for the entire Dannon portfolio to be translated to and executed by the field sales force.
• Own and develop Danxperts category management capability toolbox.
• Increase Dannon influence and partnerships at leading retailers.
• Drive field implementation of insights and capabilities to accelerate business performance.
• Offer strategic insight and leadership to Marketing and Sales Leadership teams.
• Development of Category Management Team.
• Continually evaluate organizational structure and processes to ensure “best in class” category management function.
• Increase category influence at leading retailers.
• Enable the organization to develop Shopper-Centric category sales plans.
• Maximize effectiveness of $2.6M category management and shopper insight budget.
• Lead 4 corporate direct reports and 20 indirect field reports.
• Optimize vendor relationships and resources.
• Maintain category value proposition and segment-level category strategies.
Key Internal Relationships:
Sales Leadership Team, Marketing Leadership, Field Sales Customer Teams, Trade Marketing, Sales Operations, Shopper Marketing, and Marketing Research.
Qualifications
• Four Year college degree (MBA preferred).
• 6-8+ years Category Management Experience (10 yrs CPG industry experience)
• 2 yrs people/staff management experience.
• Direct customer responsibility and experience
• Prefer previous HQ-based experience (sales planning, trade marketing, etc).
• Displays strategic perspective.
• Expertise in multiple sales decision tools: IRI, Nielsen, Apollo, Spectra
• Excellent PC skills (PowerPoint, Excel, Word)
• Ability to travel 25-30% of time.
EOE M/F/D/V. Qualified females and minorities are encouraged to apply.
Agency or individual phone calls not accepted
