At Pfizer, your ideas will help power a new generation of medicines - the breakthroughs that will make life a little easier to live for people everywhere. Whether you work with technology, finance or face-to-face with doctors and healthcare providers, everything you do impacts everything we do. This is your career at Pfizer - a career unlike any other.
Director, Lead for CGC Brand Marketing (Spiriva/Aricept), Primary Care Business Unit Job in New York City 10001, New York US
Description:
Description:
The Corporate and Government Customer Brand Team is responsible for identifying and applying deep C&G Customer insights to deliver open access and greater value of our products and Pfizer to our customers while maximizing the value of our brands. The C&GC brand team operates in an environment that continuously embraces and encourages the implementation of innovative ideas and creates a culture of collaboration and teamwork within and across customer teams. As a lead of the C&GC brand team you will be responsible for shaping and executing brand CGC customer strategies and programs based on deep customer insights for each CGC segment.
Focus:
The Director, CGC Brand Marketing will:
- Identify most valuable CGC segments to the brand (s)
- Develop and executes CGC pull-through strategies
- Manage assigned projects and marketing relationships
- Keep team notified of project and plan progress
- Work with HCP or Patient customer team to shape cross-brand segmentation and priorities
Talent Development and Management
- Motivate and inspire others to achieve results, sustaining focus on performance
- Provide constructive and actionable performance-based feedback to others
Execution::
- Identify and prioritize key opportunities by Customer type and anticipate and address future competitive threats
- Work with contracting to understand individual customer strategy within assigned Regions
- Lead customer focused market research and ad boards with key experts to gather input/insights and translate into actionable, practical strategies for growth
- Lead Market analytics support for the function and determine future business needs
- Ensure operational success of the team by managing resources
- Develop and execute brands strategy for C&G C conventions
- Develop key deliverables as needed (e.g. presentations, materials)
- Organize projects and activities and prioritize efforts such that markets or customers with largest commercial potential receive appropriate attention
- Coordinate and align work across cross-functional and marketing colleagues, agencies, and other stakeholders to implement tactics
Qualifications:
- Ability to generate deep, targeted customer insights and integrate into business decisions.
- Ability to identify and capture cross-brand and cross-customer synergies.
- Ability to operate in both functional and brand environment.
- Ability to balance short and long term priorities.
- Demonstrated initiative, strong strategic and leadership skills.
- Solid analytical and strategic thinking; ability to translate strategy and analysis to a tactical, executable level.
- Ability to synthesize complex information and distill critical customer driven insights to drive brand performance.
- Ability to work effectively in a customer and brand team-based environment and partner with internal and external stakeholders.
- Demonstrated problem-solving and decision-making capabilities.
- Strong project and process management skills.
- Excellent verbal and written communication skills.
- Ability to work on multiple projects and prioritize/multi-task effectively.
- Pharmaceutical marketing and strong knowledge of the pharmaceutical marketplace are essential.
- Bachelor’s degree required. MBA/MPH preferred.
- 10-15 years of experience preferred.
Salary/Benefits: Salary commensurate with experience
Throughout our 153 years, a legacy of caring for
others has been at the heart of everything we do
at Pfizer. This commitment is no less important
when it comes to our employees. Pfizer wants to
ensure that employees have resources to help them
develop and succeed both in their careers and
personal lives. One way we can achieve this is
through our comprehensive benefits program, which
offers employees and their eligible dependents the
variety and flexibility to help address their
needs at different stages in life.
Job Location: New York, NY
Job Number: 83302
Company URL: http://www.pfizer.com
Company Profile:
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must have authorization to work for Pfizer in the U.S. In certain circumstances it may be advantageous to Pfizer to support the application(s) for temporary visa classification and/or sponsor applications for permanent residence so that a foreign national colleague can accept or remain in a work assignment in the U. S. For certain classes of temporary visas, the resulting work authorization may be specific to Pfizer and the specific job and/or work site. Pfizer may at its business discretion decide to or refrain from obtaining, maintaining and/or extending the temporary visa status and/or sponsoring a colleague for permanent residency and /or employment eligibility, considering factors such as availability of qualified U.S. workers and the colleague's long-term prospects for securing lawful permanent residence, among other reasons. Employment applicants requiring immigration sponsorship must disclose, when initial application for employment is made, whether or not they are legally authorized to work for Pfizer in the U.S. and, if so, whether that authorization permits them to work in the job they seek. In no case should Pfizer's support of a colleague's temporary visa application or sponsorship of a colleague for permanent residence be construed to guarantee success of that application or amend or otherwise invalidate the "at-will" employment relationship between the colleague and Pfizer.
Description:
The Corporate and Government Customer Brand Team is responsible for identifying and applying deep C&G Customer insights to deliver open access and greater value of our products and Pfizer to our customers while maximizing the value of our brands. The C&GC brand team operates in an environment that continuously embraces and encourages the implementation of innovative ideas and creates a culture of collaboration and teamwork within and across customer teams. As a lead of the C&GC brand team you will be responsible for shaping and executing brand CGC customer strategies and programs based on deep customer insights for each CGC segment.
Focus:
The Director, CGC Brand Marketing will:
- Identify most valuable CGC segments to the brand (s)
- Develop and executes CGC pull-through strategies
- Manage assigned projects and marketing relationships
- Keep team notified of project and plan progress
- Work with HCP or Patient customer team to shape cross-brand segmentation and priorities
Talent Development and Management
- Motivate and inspire others to achieve results, sustaining focus on performance
- Provide constructive and actionable performance-based feedback to others
Execution::
- Identify and prioritize key opportunities by Customer type and anticipate and address future competitive threats
- Work with contracting to understand individual customer strategy within assigned Regions
- Lead customer focused market research and ad boards with key experts to gather input/insights and translate into actionable, practical strategies for growth
- Lead Market analytics support for the function and determine future business needs
- Ensure operational success of the team by managing resources
- Develop and execute brands strategy for C&G C conventions
- Develop key deliverables as needed (e.g. presentations, materials)
- Organize projects and activities and prioritize efforts such that markets or customers with largest commercial potential receive appropriate attention
- Coordinate and align work across cross-functional and marketing colleagues, agencies, and other stakeholders to implement tactics
Qualifications:
- Ability to generate deep, targeted customer insights and integrate into business decisions.
- Ability to identify and capture cross-brand and cross-customer synergies.
- Ability to operate in both functional and brand environment.
- Ability to balance short and long term priorities.
- Demonstrated initiative, strong strategic and leadership skills.
- Solid analytical and strategic thinking; ability to translate strategy and analysis to a tactical, executable level.
- Ability to synthesize complex information and distill critical customer driven insights to drive brand performance.
- Ability to work effectively in a customer and brand team-based environment and partner with internal and external stakeholders.
- Demonstrated problem-solving and decision-making capabilities.
- Strong project and process management skills.
- Excellent verbal and written communication skills.
- Ability to work on multiple projects and prioritize/multi-task effectively.
- Pharmaceutical marketing and strong knowledge of the pharmaceutical marketplace are essential.
- Bachelor’s degree required. MBA/MPH preferred.
- 10-15 years of experience preferred.
Salary/Benefits: Salary commensurate with experience
Throughout our 153 years, a legacy of caring for
others has been at the heart of everything we do
at Pfizer. This commitment is no less important
when it comes to our employees. Pfizer wants to
ensure that employees have resources to help them
develop and succeed both in their careers and
personal lives. One way we can achieve this is
through our comprehensive benefits program, which
offers employees and their eligible dependents the
variety and flexibility to help address their
needs at different stages in life.
Job Location: New York, NY
Job Number: 83302
Company URL: http://www.pfizer.com
Company Profile:
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as employment eligibility verification requirements of the Immigration and Nationality Act. All applicants must have authorization to work for Pfizer in the U.S. In certain circumstances it may be advantageous to Pfizer to support the application(s) for temporary visa classification and/or sponsor applications for permanent residence so that a foreign national colleague can accept or remain in a work assignment in the U. S. For certain classes of temporary visas, the resulting work authorization may be specific to Pfizer and the specific job and/or work site. Pfizer may at its business discretion decide to or refrain from obtaining, maintaining and/or extending the temporary visa status and/or sponsoring a colleague for permanent residency and /or employment eligibility, considering factors such as availability of qualified U.S. workers and the colleague's long-term prospects for securing lawful permanent residence, among other reasons. Employment applicants requiring immigration sponsorship must disclose, when initial application for employment is made, whether or not they are legally authorized to work for Pfizer in the U.S. and, if so, whether that authorization permits them to work in the job they seek. In no case should Pfizer's support of a colleague's temporary visa application or sponsorship of a colleague for permanent residence be construed to guarantee success of that application or amend or otherwise invalidate the "at-will" employment relationship between the colleague and Pfizer.
Join the company that is touching more lives in more ways than you ever thought possible. Visit our web site for more information about our different business groups, our products and our plans for the future. Expect more from your career. Explore the opportunities at Pfizer.
Pfizer is an Equal Opportunity Employer.
Additional Information
Salary:
Salary commensurate with experience
Salary commensurate with experience
Position Type: Full Time, Employee
Ref Code: 83302.1290
