Job ID: 19810

Location: Grand Rapids, MI

Relocation Provided: Full

Education Required: Masters Degree

Experience Required: 7 - 10 Years

Position Description:
Oversees market analytics team projects. Designs and leads local market planning and analysis. Leads a multitude of diverse projects ranging from Local Market Planning, Agency and Customer Segmentation to developing models to optimize allocation of marketing resources. Leverages customer information such as transactional and behavioral data, demographic and attitudinal overlays, and primary and secondary research to make business decisions regarding marketing investments,competitive intelligence and other functional areas. Stays informed on the latest developments, techniques, tools and processes in customer,database and direct marketing. Serves as the subject matter expert inmarketing analytics. Familiar with best practices on statistical methods, technology and their application in customer marketing in a multi-channel environment.

Position Requirements:
Supervises assigned personnel. (See Supervisory Responsibility description.) Guides development of models to optimize marketing. Provides quantitative analyses and statistical modeling that impact strategic decision-making.Leads development and implementation of predictive analytics for marketing, preselection and prequalification of leads.Develops and determines ways to maximize the use of centralized customerdatabase for developing business strategy and improving operational efficiency.Understands and secures collaboration on the use of database analysisfor devising business strategy.Manages a team of professionals that deliver actionable program measurement and drive marketing tactics and strategy through data analytics.Collaborates with senior executives and managers to
understand/prioritize analytical needs, to deliver solutions and driveimplementation.Partners with marketing and planning to support strategic initiatives and the impact of customer marketing. Builds and enhances processes that provide systematic measurement of Marketing Initiatives.Develops actionable measurement of marketing programs that drivefollow-up strategy and tactics.Performs other functions as assigned.

Position Attributes:
Oracle BI and Seibel Marketing Analytics are required
Business Objects OLAP Cube and Emblem or Matlab is required
Project Management and overseeing market analytic projects and
Developing models to optimize allocation of marketing resources.
This position will need to understand and be able to perform the technical skills as well as be a liaison with senior level IAMM Management to communicate the business analytical slope of projects.


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