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Job Title:
Director Marketing Analytics
Job Description:
What does it mean to be the largest independent interactive agency in the world? Besides everything you’d expect – award-winning creative, genius marketing, technology prowess - it means people come to Sapient because they share an all-embracing desire to do things differently. To never feel like it’s an assembly line. To do groundbreaking work on a daily basis. That’s why Sapient Interactive is powered by some of the most original, ambitious interactive professionals you’re likely to meet. It’s an ideal environment for the entrepreneurially minded. Sound like you? Then we should probably talk.
Job Title:
Director Marketing Analytics
Job Summary:
The Director Marketing Analytics provides analysis, forecasting and reporting that informs and improves the effectiveness of the planning, execution and optimization of marketing strategy and online programs. You will manage the full analytical project lifecycle, from business development to final delivery, connecting optimization metrics to the strategic intent of campaigns and underlying business objectives.
Responsibilities:
Define, establish, develop and manage a best in class Marketing Analytics group that is responsible for analyzing key performance metrics and competitive trending and communicating these to client and internal management
Provide guidance to a team of analysts in their creation of forecast, operational and statistical tools and models
Recommend changes to existing policies and processes that will result in improved business results
Provide strategic direction on data analysis with large scale measurement and reporting platforms such as Omniture, Coremetrics, WebSideStory and WebTrends
Work with client and internal stakeholders to understand business requirements in order to design and develop reporting and analysis approaches tailored to the needs of our business partners
Collaborate with the technology team to identify gaps in the data capture strategy and implement enhancements
Identify marketing opportunities through our proprietary customer segmentation methodology
Work with a wide range of statistical modeling methodologies and build statistical models for behavioral predictions
Lead large cross-functional projects as a marketing strategy and analytics expert to ensure cross-functional projects are consumer centric and aligned with company marketing strategy
Supervise the marketing analytics team - provide guidance and feedback on their assigned projects
Experience Guidelines:
10+ years of industry experience
Bachelor’s degree in communications, business, mathematics or any related field, or 7-10 years of experience within an analytical area, in Interactive, Agency or CRM organization
Accountability for budget or client revenue
Must be able to translate business goals into functional strategies
5+ years of client management experience with primary accountability for peer-level client relationships
Must possess strong communication and presentation skills and be proficient in spreadsheet applications
Databases / SQL querying and programming a plus
Strong quantitative, analytical and problem solving skills
Demonstrated use of statistical modeling
Experience with multivariate testing
About Sapient
Sapient, a global services firm, helps clients compete, evolve and grow in an increasingly complex marketplace. We operate two groups—Sapient Interactive and Sapient Consulting—positioned at the intersection of marketing, business and technology. Sapient Interactive provides brand and marketing strategy, award-winning creative work, web design and development and emerging media expertise. Sapient Consulting provides business and IT strategy, process and systems design, package implementation and custom development, as well as outsourcing services such as testing, maintenance and support.
Our passion for client success—evidenced by our ability to foster collaboration, drive innovation and solve challenging problems—is the subject of case studies on leadership and organizational behavior used by MBA students at both Harvard and Yale. Leading clients, including BP, Essent Energie, Harrah's Entertainment, Hilton International, Janus, Sony Electronics and Verizon, rely on our unique approach to drive growth and market momentum. Headquartered in Boston, Massachusetts, Sapient operates across North America, Europe and India. For more information, please visit .
*Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this role, which include hearing, speaking, typing, and occasionally moving and/or lifting up to 15 pounds.
Sapient is a registered service mark of Sapient Corporation.
Keywords: Interactive Marketing, Marketing Analytics, Analytics, Web Analytics, Director of Marketing, Marketing Strategy, Director of Analytics, Director of Web Analytics, Analyst, Business Analyst, Business Consulting
Job Experience:
See above
Click here to apply via the Sapient Career Opportunity Portal
Expected Travel Time: None
Sapient is an Equal Opportunity Employer
*Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this role, which include hearing, speaking, typing, and occasionally moving and/or lifting up to 15 pounds.
Sapient is a registered service mark of Sapient Corporation.
Keywords:
Search Analyst, SEO, SEM
Job Experience:
See above
Expected Travel Time:
About 25%
This company may offer relocation assistance.
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