Job Title: Director, Marketing and Public Relations
Status: Full Time, Employee
Job Category: Sales/Retail/Business Development
Work Experience: 7+ to 10 Years
Career Level: Entry Level
Add Some Magic to Your Career!
Who We Are:
ServiceMagic, Inc., headquartered in Golden, Colo., is the leading online marketplace connecting homeowners with prescreened and customer-rated home service professionals. With four million unique visitors each month, and a network of over 50,000 prescreened home service professionals nationally, ServiceMagic is the number one internet site in the building and construction category, and we continue to grow!
We use our proprietary technology to match consumers' free service requests with local service professionals in real time, addressing more than 500 different home service needs that range from simple home repairs and maintenance to complete home remodeling projects.
ServiceMagic is an operating business of IAC/InterActiveCorp, a Fortune 500 company (Nasdaq: IACI). Some of the companies under the IAC umbrella include: Ask.com, Match.com, Evite, Citysearch, Entertainment Publications and a host of other interactive companies.
Why Work At ServiceMagic?
ServiceMagic, with nearly 900 employees, is a high growth, dynamic environment where motivated people find professional success every day. ServiceMagic is an ideal company for people who want the stability that comes from having the financial resources of a big company but the growth opportunities and working environment found in fast, flexible start-ups. We need great people to fuel our continued growth!
Benefits
We offer a world class health care coverage package which includes medical, prescription, dental and vision with an 80% company contribution with eligibility within 30 days of hire! We have retirement options through our 401K matching program and provide paid time off for personal and recognized holiday events. Company paid life insurance, Short and Long Term Disability. Our benefits extend not only to the employee but also to the spouse, dependents and partners of our team members.
Professional Growth
We have a long standing commitment to developing and growing our people. Since we were founded in 1998 a significant percentage of our management level positions have been filled from within our ranks! We have room for expansion and have grown our business each year for the past ten years. As a ServiceMagic employee, your career paths and choices are only limited by your imagination.
Director, Marketing and Public Relations
The Director, Marketing and Public Relations will be responsible for planning, budgeting, executing and measuring the effectiveness of ServiceMagic's corporate offline/on-line marketing communications. This is a key leadership role that requires strong cross-functional collaboration across the company as well as a strong external focus to position ServiceMagic as an industry leader. Candidate will report to the Vice President of Marketing.
Responsibilities:
Develop media relations strategies, measure and manage companys relationship with external Public Relations Agency.
Manages an estimated $10M in traditional offline media advertising budget.
Maintain brand and message consistency across both online and offline advertising channels, ServiceMagic website(s), call center and all relevant consumer points of interaction.
Leads all corporate public relations activities and offline/on-line advertising campaigns to increase visibility and reinforce market leadership.
Responsible for developing and executing social media strategies including ServiceMagics proactive engagement on relevant blogs, message boards, Twitter, Facebook, etc. This includes both proactive promotion of ServiceMagic across various social media channels as well as reactive online reputation management.
Leads definition and positioning of ServiceMagics messaging internally and externally.
Leads the planning and organizing of corporate crisis management program and process to ensure an effective response to unforeseen problems which may occur.
Measures and reports on the effectiveness and impact of corporate and marketing communications programs.
Ability to think strategically and creatively, and work independently
Excellent leadership skills
Excellent oral and written communication skills
Proven project management and multi-tasking skills.
Understanding of media planning and reporting specifically for direct response and performance based marketing.
Experience and Skills:
BA
7+ years in a marketing or business position. Experience in driving and facilitating change within an organization.
Experience driving direct response via traditional media and PR for an Internet based company is a strong plus
Experience developing direct response and performance based marketing and PR strategies.
