Director, Online Sales and Marketing Strategy
Citi, the leading global financial services company, has some 200 million customer accounts and does business in more than 100 countries, providing consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, and wealth management. Additional information may be found at www.citigroup.com or www.citi.com .
Citi Inc. and its subsidiaries ("Citi") are equal opportunity employers M/F/D/V and do not discriminate on the basis of any legally protected status or characteristic.
The Director of Online Sales and Marketing Strategy will be responsible to:
- Design, manage and optimize the Online Channels to deliver/exceed the Cards' business plan as it relates to Acquisitions, Balcon, FLP and new revenue generating products to make material impacts to channel revenue and profitability. The channel today delivers $3.6 B in BT$, ~900M new card accounts and $135MM in Year 1 revenue.
- Improve channel effectiveness and efficiency by leveraging all channel capabilities consistently to deliver customer segmented sales and offer strategies. Channels include Personalization, Interstitials, Microsites, Offers within transactions (OWT) and others.
- Leverage the vast and material data intelligence we have on our customers to develop a sales strategy that enables the right offer at the right time
- Partner with Decision Management, Email and Segment Relationship Management teams to define and deliver strategic customer contact management tests and strategies.
- Drive the identification and definition of business requirements and customer needs relative to online sales capabilities/functionality and new online channels (such as chat). Partner with CMO/Internet team in definition, design and delivery of capabilities and new channels
- Collaborate with the CMO team on transformational projects such as redesign of the Marketing site and Project Panama (the new combined portal).
- Partner with Segments and CMO/Internet to set targets, and manage the forecasting, tracking, reporting and closure of gaps relative to targets.
- Partner with Decision Management in the analysis and strategic utilization of online customer and campaign information and insights to optimize the channels.
The ideal candidate should have the following criteria:
- 8+ years of progressive experience
- Unique customer focus. Strong record of achievement in applying a customer mindset to shape solutions and approaches and to realize marketplace potential/achieve financial goals
- Robust past experience interacting with business segments in working on Acquisitions or Balcon or other ECM programs
- Demonstrated experience in driving change within the context of channel management
- Proven record of building channels and driving results with 'out of the box' thinking and perspectives
- Demonstrated ability to synthesize, prioritize and drive results with a strong sense of urgency
- Data-oriented, financial acumen with a business manager mindset
- Pragmatic problem-solver, forward thinker with independence of thought
- Strong communication, presentation and influencing skills
- Lead, manage, motivate and develop a high performing team of professionals to achieve positive outcomes
Additional Information:
