Director Regional Brands Snuff
Description: Swedish Match North America Inc. is a division of a global group of companies with a broad assortment of market-leading brands in the categories of smokeless tobacco, cigars, and pipe tobacco products. We are currently seeking a Director of Marketing, Regional Snuff Brands located in Richmond, Virginia.
MAJOR RESPONSIBILITIES AND ACCOUNTABILITES:
- Responsible for the snuff regional brand portfolio including brand P&L
- Develop a solid brand portfolio based on consumer segmentation
- Define clear brand roles, brand platforms and brand road-maps to drive share growth
- Identify and drive new business opportunities
- Define a brand innovation plan in coordination with R&D on a 12Q level
- Develop a rolling 6Q launch plan in coordination with sales and trade marketing
- Establish marketing strategies utilizing the total marketing mix (web, PR, sponsorship, database, direct mail, events etc)
- Develop global partnerships with other Swedish Match organizations in working with brands on a global level
- Secure our brands IP protection according to SM strategy
- Develop SM´s total smokefree brand portfolio together with Director, Global Brands and Director,
- Regional Brands Scandinavia
Requirements
EDUCATION:
- Minimum Bachelors degree, preferably a Masters degree in related fields of marketing and economics
EXPERIENCE:
- Minimum 10 years of experience, 5 of which must have been spent developing successful marketing programs and managing a brand portfolio
- Prefer background in the consumer products category
- Demonstrated ability to drive an idea from consumer insight to a launched product
- Solid experience in development of long and short term marketing plans
- Strong analytical and quantitative skills used to develop and manage budgets, forecasts and P/L
- Experience in working with external partners
- Communication and negotiation skills, both internal and external
- Proven record of leadership and success
- Experience working within a Matrix organizations is a plus and past experience dealing directly with senior management is highly desired
SKILL:
- Strong in analytical and strategic thinking with the capacity to implement those strategies
- Superior interpersonal and communications skills (both oral and written) are required
- Business oriented
- Confident
- Team player
- Goal oriented
- Sound computer skills and familiarity with Microsoft Office applications required
Swedish Match offers highly competitive salaries, flexible benefits program, medical, dental and vision, life insurance, tuition reimbursement, a 401(k) with company match up to 4%, plus up to 5% profit sharing and additional 4% year end company contribution (as profits allow), paid vacation, 11 paid holidays and more!
