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Director, US ALUNBRIG Marketin...


Job Summary

Cambridge, MA
Other/Not Classified
Job Type
Full Time
Career Level
Experienced (Non-Manager)
Job Reference Code

Director, US ALUNBRIG Marketing Launch Lead

About the Job

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Job Description


  • Will be responsible for preparing the US Oncology Business Lead (OBU) for, and ultimately executing, successful launches in critical new indications. 
  • Lead the development and implementation of the frontline and maintenance strategies, and resulting launch and tactical plans. 
  • Responsible for leading the brand]marketing launch workstream team and overseeing the completion of all marketing related milestones, including the creation, training, and roll-out of the core marketing campaign.



As Frontline (ALUNBRIG) launch lead:

  • Leads the cross-functional brand team in the development of the core strategy, including strategic imperatives (SIs), critical success factors (CSFs), and key performance indicators (KPIs)
  • Leads the development of frontline/maintenance or frontline brand positioning, messaging, and tactical plans
  • Develops the launch plan, including governance structure, milestone monitoring, and launch team meeting agendas and priorities
  • Develops launch team updates and overall launch status updates to senior management
  • Serves as primary interface with the global brand team (GBT) to align on key messages and positioning

As marketing workstream lead:

  • Identifies strategic market opportunities and makes recommendations to enhance market potential and brand penetration for new indications
  • Assesses competitive market dynamics and prepares scenario plans for key competitive events
  • Gains alignment with sales management, legal, regulatory, medical affairs, patient access & value, and analytics – market research to ensure appropriate understanding and implementation of the brand strategy into the launch plan
  • Develops professional relationships and contacts with physician experts
  • Works closely with all stakeholders in each of the launch team workstreams (sales, medical affairs, patient value and access, supply chain, analytics – market research) to achieve coordination and track progress against launch plan; proactively problem-solves as needed
  • Provides strategic direction to the analytics – market research team for any needs of the brand. Assists in developing both qualitative and quantitative research studies
  • Develops an aligned core messaging platform for the brand within the new indication
  • Develops the core marketing campaign and aligns the organization on these materials, ultimately leading to successful training with the field-based teams
  • Manage frontline and maintenance timelines and budgets in accordance with brand/launch plan
  • Responsible for directing and monitoring all third-party contractors and vendors related to the launch



  • Demonstrates enthusiasm, strong initiative, and high sense of urgency
  • Bachelor's Degree
  • 10+ years relevant experience in oncology or specialty pharma/biologics marketing, new product planning/commercial development, brand strategy development and execution.
  • Experience in leading and developing long range brand plans, budgets and forecasts
  • Demonstrated abilities working across functions to align, motivate, and coordinate team members to collectively define and achieve critical milestones (influencing without direct authority)
  • Experience working closely with all sales force counterparts and gaining insights for sales force needs
  • Experience tracking and managing budgets with finance counterparts
  • Strong interpersonal & presentation skills
  • Demonstrated ability to successfully interface with all levels of the organization
  • Successful experience in launching oncology and/or specialty brands
  • Successful experience working in a matrix organization


  • MBA
  • Strong understanding of the US reimbursement environment, including governmental programs such as Medicare Part B and Part D


  • 25-30%

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Cambridge, MA

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