• Company:
  ACCO Brands Corporation, Day-Timer Division
• Location:
  East Texas, PA 18046
• Job Category:
  Marketing/Product
• Occupations:
  Direct Marketing (CRM);Marketing Communications;Product Management
• Career Level:
  Manager (Manager/Supervisor of Staff)

Director of Consumer Product Marketing

DIRECTOR OF CONSUMER PRODUCT MARKETING, Day-Timer Division

Day-Timer, a division of ACCO Brands Corporation, one of the world's largest suppliers of branded office products, with annual revenues of nearly $2 billion, is seeking a Director of Consumer Product Marketing.  This means we need a talented individual like you to join this great organization and be part of our team!

POSITION SUMMARY

Envision and develop global consumer centric marketing strategies, policies, communication process and products/services which resonate with consumers and build competitive advantage for short and long term success. Responsible for building and executing a viable three year plan for Sales, GM, & OCC of Day-Timer's P&L and Asset base outcomes, across all sales channels in total.

Know and segment consumers to determine and define market potential for current lines; and create and launch new products and services to grow the business.  Create unique sustainable competitive differentiation and add value to people's lives as measured in trial, retention and advocacy.  Enhance and leverage brand equity and build integrated and impactful marketing plans and brand messaging strategies.  Ensure and communicate the right product, price, promotional message & distribution strategy; and define/elicit Service Teams (Ops, HR, IT, Finance) requirements and support to be successful in a highly matrixed environment.  Create partnerships, licenses and promotional concepts, and direct the Creative for packaging, PR, and internet strategies which enhance customer communication relevance and impact.   Ensure high level of integration with Sale Channel leaders to ensure right product mix, gross margin and sales impact available for sales to achieve the annual P&L.

Influence Channel teams Direct (B2C and B2B) in US and Overseas, and lead Creative teams to execute programs consistent with the marketing plans and vision.

Lead a highly diverse professional marketing team where visioning, creativity, analysis, planning and strategic thinking are all critical elements for success.  High level of contribution to the development and execution of Business Strategy and Annual Operating Plans required.

ORGANIZATION RELATIONSHIPS

The Director Product Marketing reports to the Vice President & General Manager of Day-Timers, Inc. and manages a staff of Day-Timer focused Marketing and New Product Development professionals.  The Director of Product Marketing and his/her staff have a direct influence on the Day-Timers employees because he/she leads the customer facing initiatives, establishes resources required and drives the consumer centric marketing strategies which must be understood and embraced by all employees including Sales, Creative Services, Finance, HR, Customer Service, and Operations Departments in order to succeed.

This position works closely with all Sales Channel Directors; Director Business Planning & Analysis, VP Customer Service; Director of Ops, Sourcing, Finance; and extensively within the Day-Timers Marketing organization including Creative. 

This role has high influence on the VP & GM in creating strategic vision, defining marketing priorities and creating an environment of continuous learning and execution excellence.

PRINCIPAL ACTIVITIES:

• Develop the Marketing Strategy and Lead the 2010 Key Strategic initiatives teams focused on Brand and New Products
• Lead the New Business Development's launch planning process and integrate into 3 year P&L; creating sound strategies and realistic and aggressive growth to achieve + 10% CAGR in sales by 2012.
• Understand and interpret customer needs and create products services, communication strategies and business plans to respond profitably across paper, hybrid and electronic new product flat forms 
• Develop and execute all ideation processes and end consumer Marketing Research during planning and adoption stage for new products.
• Develop and communicate effective marketing plans for each new product in order to launch in a timely manner, by knowing channel parameters,  to meet annual P&L goals.  
• Establish Brand positioning & competitive differentiation platforms to end run competition and deliver unique benefits; know competition and develop strong counter moves       
• Identify and manage Partnerships/Licensing programs to help fulfill new product mission
• Ensure each sales channel has the right products at right price, at right time to maximize DT's ability to "win" & keep profitable customers
• Establish policies for managing the brand; i.e. around pricing, partnerships and channel conflict     
• Forecast demand; approve supply decisions to minimize OSMI 
• Develop communication strategies which resonate with customer desires and motivate purchase behavior; incorporate into web, print and reseller programs 
• Refine and manage the "monthly processes" to ensure timely of Marketing Plans       
• Ensure team meets milestones in support of Channel Sales and Creative Processes
• Participate fully in Senior Leadership Team (SLATE) and support Senior Management; to lead change, encourage "inside out" thinking, high decision quality, proactive role ownership and incorporation of "best practices into the culture     

POSITION QUALIFICATIONS

• College degree in marketing or business required; MBA or related experience highly preferred.
• 15 plus years in a Strategic Marketing Leadership/brand management role for a forward thinking, cutting edge consumer centric marketing organization is required. 
• 10 plus years in New Product Development in a company redefining itself, it's brand and it's consumer segments is required.
• Significant P&L management experience in a matrixed organization
• 3 plus years Direct Marketing experience is required
• 5 plus years in a strategic marketing role in an Office Products company
Strong strategic thinker, problem-solving, decision-making, judgment, flexibility, oral and written communications, organization and inter-personal skills required
Ability to effectively lead and motivate a team of consultative style sales and marketing professionals
Ability to work dynamically within a cross-functional team environment.
Results oriented, high energy style and driven to succeed.
Local candidates are required.

ACCO Brands Corporation markets products in over 100 countries across the globe through our own sales force and distribution networks.

A global office products powerhouse, our leading brands help people work better in every workspace, everywhere. You know these indispensable products as Wilson Jones binders ... Swingline staplers and shredders ... Day-Timer personal organizers ... Quartet white boards and easels... Kensington computer accessories... and more... Under the GBC banner, ACCO Brands is also a leader in serving the professional printing market, providing print finishing, laminating and commercial binding solutions.

After more than 100 years of leadership in the office products industry, we look forward to continuing our tradition by hiring talented individuals guided by a spirit of innovation.

Our Day-Timers business unit, located just outside Allentown, PA, specializes in personal organizers and accessories

ACCO Brands Corporation is an Equal Opportunity Employer.