Hollywood Casino Aurora, one of Chicago’s premier casinos, is currently searching for a Director of Database Marketing.

As Director of Database Marketing, you will be responsible for maintaining the property’s Teredata data warehouse, as well as supervising the validation process required to ensure data integrity. You will also develop and implement annual direct mail and E-mail plans and budgets in support of the property’s financial goal. This will include analyzing customer profitability, slot and table game profitability, and gaming trends. An in-depth working knowledge of Teredata, Teredata CRM, SAS, and Cognos is required. AS400 experience is preferred.

Qualifications for the Director of Database Marketing:

·       Masters Degree in related field, quantitative disciplines required. 

·       Seven years experience in database/direct marketing.

·       Five years utilizing data warehouse applications (Teredata), query software (Teredata CRM, SAS), and reporting programs (Cognos).

·       Ability to understand database architecture/file structures and SAS proficiency.

·       Ability to leverage education and experience to execute testing, forecasting and predictive modeling techniques.

Hollywood Casino Aurora prides itself in being a dynamic service company that is constantly changing in order to maintain its competitive edge.  Our strategy is to distinguish ourselves from the competition by providing the highest level of guest service.

March 2003, Hollywood Casino Aurora became part of Penn National Gaming, the third largest gaming company in the U.S.  Penn was recognized for five consecutive years by Fortune magazine as one of the 100 Fastest Growing companies and most recently they made Forbes magazine list of the 400 Best Managed companies.

Hollywood Casino Aurora offers a competitive compensation and benefit package.