Our client and its well-known global brands are an indispensable part of life for people in more than 150 countries. Every day, 1.3 billion people - nearly a quarter of the world’s population - trust our client’s brands and the solutions they provide to enhance their health, hygiene, and well-being. Our client’s major brands typically hold the number one or number two share positions in more than 80 countries.

This position is responsible for executing project design and analysis within the project to either lead and/or support Segmentation both globally and market by market.

This includes the development of analytical tools and techniques and the deployment of people, processes, content, and tools that are effectively integrated with other business and brand planning processes and will help brand teams optimize results, as well as training both locally and globally (both remote and on-site). The role requires a high degree of collaboration with business, brand, and sales leadership, the central marketing and strategy organizations, and finance. It requires a confident and persuasive leader with a successful track record developing and implementing strategic plans, building relationships with and influencing senior leaders.

RESPONSIBILITIES:

-         Work primarily with internal customers (Brand Teams/Brand Managers). Responsible for conceptualizing, driving, and executing segmentation projects and delivering information and strategy to those teams as well as to the Global Marketing Group.

-         Lead in study design, survey development, segmentation analytics (including factor analysis, cluster analysis, discriminant analysis), segment valuation and target prioritization, segment naming and persona development, strategic application of segmentation framework (including brand positioning, campaign development, brand growth objectives and innovation), and segment measurement and tracking.

REQUIREMENTS:

-         Bachelor’s degree in Mathematics, Economics, Organizational Design or related field. Master’s degree in Business or another analytical discipline.

-         At least 10 years of progressive general business experience

-         At least 5 years of experience in Marketing Analytics

-         Experience in a Global role

-         Quantitative, statistical orientation

-         Strategic problem solving ability

-         Solid business orientation and ability to execute effectively and efficiently

-         Adept at framework development

-         Ability to present a compelling, persuasive vision

-         Ability to argue and defend analysis and the implications of it to Management and Senior Executives

-         Deep experience in a CPG organization

-         Business-to-business experience in a Global role

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