Position Purpose

Responsible for hospital census, CMS 13 compliance and OP volume through the design and implementation of referral development, strategies with an emphasis on direct face-to-face marketing.  Assist with the development and implementation of quarterly strategic plans with the use of market data analysis.  Assists with coordination of referral to admission processes.  Assists with program development.  Responsible for coordination of marketing events/in-services, Represents the facility in community-related activities, publications/advertising, health fairs, and educational opportunities.  Responsible for training and developing the marketing team, directing marketing efforts and setting/tracking volume goals.

Clinical License Required

Education, Training, and Experience

Bachelors degree in healthcare-related field or Masters degree or working toward Masters preferred.

Minimum of two (2) years experience as a marketing representative or rehab liaison required.

Successful sales and marketing experience with demonstrated track record in rehabilitation field.

Knowledge of local medical community preferred.