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Job Summary

Company
Krispy Kreme Doughnut Corporation
Location
Winston Salem, NC 27103
Job Type
Full Time
Employee
Years of Experience
7+ to 10 Years
Education Level
Bachelor's Degree

Director of Off Premise Marketing

About the Job

Overview of Position:


Director-Off Premise Marketing is responsible for developing and overseeing the proper execution of annual marketing plans for Krispy Kreme’s Off Premise group in support of Company objectives for off premise sales and building brand awareness and affinity. 


 


Principal Duties and Responsibilities:


·         Work with Off Premise group and third-party agency partners to develop national and account specific marketing plans


·         Serve as the primary contact and corporate resource for all off premise/wholesale  marketing and brand support.


·         Monitor marketing programs to ensure proper execution and adherence to Krispy Kreme brand strategy.


·         Develop new products and implement rollouts


·         Conduct product research


·         Assist in package development


·         Develop pricing strategy


·         Implement and communicate pricing strategy


·         Other duties as assigned


 


Essential skills and Experience:


·         Bachelor’s degree in Business Administration or similar major within concentration in marketing or public relations. 


·         Five to ten years of relevant work experience.


·         Strong analytical skills; previous experience with Nielson, IRI or other retail data software


·         Experience working in conjunction with  C Stores, G stores and/or big box retailers on marketing initiatives


·         Proficiency in use of personal computers, Windows 98, Microsoft Office and Internet searches.


·         Strong interpersonal and communication skills, ability to think strategically and implement on a timely basis, willingness to work very hard, and team player orientation


·         Pass a pre-employment drug screen and criminal background check


Nonessential skills and Experience:


·         MBA preferred


·         Previous food and beverage/QSR experience, highly preferred


 


 


Physical Demands and work environment:


The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


 


Physical Activity


·         Carrying          ·  Writing               ·  Bending              ·  Stooping            ·  Grasping            ·  Standing


·         Twisting         ·   Sitting                ·  Lifting                 ·  Walking              ·  Filing documents             


·         Communicating with customers and co-workers       ·  Using telephone and fax machines


Physical Requirements              


·         Lifting up to as much as 20 pounds occasionally, generally sedentary


·         Must be able to sit for long periods of time and be able to file documents


Visual/Audible Acuity Requirements


·         Must be able to read and distinguish small print.


Working Conditions:


·         The worker is subject to inside environmental conditions.


 


 


For Immediate Consideration, please apply online at WWW.KRISPYKREME.COM


 


Krispy Kreme supports a diverse and drug free workplace. EOE.

 
 

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Contact Information

Krispy Kreme Doughnut Corporation