In this high-profile role the seasoned product marketing professional with a proven history of messaging and brand development will take the lead in designing the future marketing roadmap for the world’s largest marketplace for online work. With more than $100 million worth of work performed by service providers on oDesk we are poised for our next meteoric rise. Your ability to analyze, design and implement winning marketing strategies will be crucial to your success and will change the landscape of the global workplace.

Every day at oDesk, thousands of people in over 90 countries connect and work for employers ranging from sole proprietors to Fortune 500 companies.  With over 2X growth in each of the past three years, oDesk was recently added to the Inc. 500 list of fastest growing private companies and selected as the People's Choice winner at TechCrunch50. In addition we have secured more than $29 million in funding by premier venture capital firms.

Based in our Menlo Park, CA headquarters you will utilize your experience marketing sophisticated web-based applications to help define and drive our corporate messaging and wow our target customers. With responsibility for messaging, user segmentation, product positioning, competitive intelligence, and defining and tracking product and business success metrics, this is a hands-on position that requires someone who has a mastery of marketing fundamentals and is an excellent writer.

Key responsibilities include:

• Establish sustainable and differentiated product positioning for all oDesk products


• Define in-product marketing strategy and messaging including: on-boarding, user education / tips, feature nomenclature, in-product help / tutorial requirements, feature tours, etc.
  


• Deliver against in-product marketing strategy and drive massive product adoption


• Must be able to write compelling user-ready content
  


• Develop business cases and MRDs, sharing results and recommendations with Product Management to ensure a product roadmap that delivers against and unique and differentiated market position


• Understand the competitive landscape, customer segmentation and customer satisfaction drivers through research


• Define product launch readiness and success metrics in coordination with Product, Operations and other stakeholders


• Track user feedback and business metrics to measure success and adoption of new and existing features
  

In exchange for your marketing prowess you will be rewarded with mission critical projects and uncapped professional development.

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marketing, employment, hiring, contractor, management, buyer, seller, provider, initiatives, work, tracking, SME, Internet, online services, communication, writing, content, message, branding, collateral, portfolio, consumer, marketplace, brochureware, materiel, product development