MARRIOTT INTERNATIONAL, INC. is a leading lodging company with more than 3,100 lodging properties in the United States and 66 other countries and territories. It is ranked as the lodging industry’s most admired company and one of the best places to begin and grow a career. See for yourself… Awards & Recognition
This position manages the development and execution of email marketing strategies and programs targeting Marriott Rewards members and non-member guests. The individual in this role will be responsible for developing best in class email marketing programs. - Lead development of ongoing email communications targeting key segments
- Formulate segmentation, targeting, content, and messaging strategies to increase customer retention, open/click rates and revenues
- Play a key role in brainstorming, creating and executing email marketing strategies in support of broader communications objectives
- Assist in setting creative direction for in-house and external creative teams, including campaign objectives, messaging, and potential templates
- Build a relationship with 3rd party email delivery vendor
- Manage the email campaign development and QA process
- Partner with internal business owners to define campaign goals, identify target audiences and advise them on format, copy, cost and schedule
- Evaluate, prioritize and facilitate requests from regional marketing teams or franchisees for inclusion in email programs
- Assist in field training and support of Marriott email marketing programs and tools
- Ensure that all email campaigns are developed and deployed on time and with high quality and superior customer experience
- Identify new opportunities to grow email database with qualified email addresses
Successful candidate should possess knowledge and experience and demonstrate strong skills as follows:
- Minimum of 4-6 years relevant experience
- Previous email marketing or direct marketing experience preferred
- Ability to thrive in heavy work load environment
- High degree of initiative, personal responsibility and ownership
- Ability to execute responsibilities in a timely and accurate manner
- Exceptional project management skills and ability to manage multiple concurrent projects from start to finish
- Strong interpersonal skills, working as a team member with internal stakeholders and working with strategic partners externally
- Must embrace team spirit
- Ability to work autonomously, with limited supervision
- Ability to work effectively with cross-functional counterparts
We offer an excellent benefits package that includes: matching 401(k) profit sharing plan, tuition reimbursement and an employee discount on most Marriott brand properties.
Please submit your resume to http://www.marriott.com/careers Click "Job Search". You will find this opportunity under the "Management Opportunities Worldwide" category. Once you have registered, click on "Detailed Search" and type in "574639" in the "Job Opening Number" field.
