Ethernet Product Manager

Job Description:
The Lifecycle Product Manager will manage the entire lifecycle for new and existing broadband services for medium- large enterprise customers. He/she will be responsible for growing their product portfolio through organic growth as well as the development of new lines of businesses and new channels of distribution. The Manager must have a strong understanding of voice and data services with a focus on ethernet/broadband services plus a passion to market those technologies in compelling, technically oriented ways. He/she will research and prioritize customer needs, develop product requirements documents, develop the product plan/business case including pricing strategy, provide project management leadership and lead cross-functional teams to deliver products to market in a timely and flawless manner. These initiatives require a fundamental knowledge of broadband technologies, technical product introductions, vertical market segmentation, business case development and the creation and implementation of high-impact Marketing strategies.

Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.

Duties and Responsibilities:

- Develop thorough product plans and business cases for new ethernet and broadband services that will position this company as a premier technology solutions provider
- Manage all lifecycle migration strategies and sunset legacy technologies, as appropriate
- Identify product features and functionality related to customer requirements fully document requirements including customer experience
- Lead cross-functional teams to develop, test and launch new products
- Perform product analyses and understand interoperability of current offerings
- Collaborate with other Product Managers to optimize overall revenue and margin
- Identify opportunities within vertical markets to differentiate offerings and strongly position within certain segments
- Develop and implement go-to market strategies that will ensure forecasted product revenues and margins are achieved
- Provide input into sales training materials to ensure successful sales presentations
- Provide thought-leadership related to best practices on how to market technologies to CIO, CTO levels
- Identify potential new business models including new channel strategies, flanker brands, wholesale/resale opportunities, etc.
- When appropriate, meet with vendors, negotiate preliminary programs and incorporate into business cases
- Identify and measure key performance metrics (ARPU, conversion rates, etc.)

Superior Performance Requirements:

(5-8 necessary key elements to be successful in this position, in priority order must be scalable and measurable):
- Achieve product revenue and contribution margin targets
- Develop and implement flawless new bundle/services launches meeting or beating deadlines
- With Marketing, implement compelling sales and marketing collateral targeted to IT personnel
- Track performance and market share and develop strategies and tactics to continuously improve performance

Core Competencies/Skills:
- Ability to create business cases for new products and product categories
- Ability to create forecasts, financial models and budgets.
- In-depth understanding of ethernet, as well as legacy and new voice and data technologies
- Strong understanding and experience with ethernet technology
- Demonstrated ability to drive the product lifecycle from ideation to launch and post-launch evaluation (through Introduction stage)
- Strong grasp of design and user experience
- Outstanding documentation and project management skills
- Strong analytical skills
- Ability to flourish in a highly matrixed, cross-functional environment
- Ability to marshal resources (people, funding, material, support) to get things done
- Strong team player who always puts the needs of the business first
- Highly organized and able to work on multiple projects at-once, quickly and efficiently while maintaining the highest quality
- Excellent written and verbal skills

Behavioral Characteristics:
- Team player, able to effectively across the organization
- Customer focused and bias towards the customer
- Ability to translate technical concepts into understandable customer-friendly language
- Outstanding follow-up honest, high integrity
- Self-starter and proactive
- Sense of urgency
- Problem solver

Required Work Experience:
- 5+ years of telecommunications and/or broadband (fiber, cable, DSL, ethernet) experience
- Track record with marketing or product management of ethernet and/or broadband services
- Bachelors degree in Engineering, IT/Computer Sciences or Business, MBA a plus
- Experience in marketing, product management or product development departments
- Proficient in Microsoft Office suite

Other:
In-depth knowledge of specific vertical telecommunications requirements, e.g. healthcare, financial services
Understanding of regulatory issues related to verticals, e.g. SOX, HIPPA, PCI

Years of Experience Required: 3-5 Years