Job Information
  • Company:
    Fireman's Fund Insurance Company
  • Location:
    Novato, CA 94998
  • Job Status/Type:
    Full Time, Employee
  • Job Category:
    Marketing/Product
  • Occupation:
    General/Other: Marketing/Product
  • Career Level:
    Experienced (Non-Manager)
Contact Information
  • Company:
    Fireman's Fund Insurance Company
  • Reference Code:
    50302056
Job Description

Field Marketing Manager

At Fireman's Fund, you're building a challenging career at the same time
as bringing a sense of stability to people's lives. You're also
contributing to our success and our reputation as a leader in the field
with your skills and expertise. For this you are appreciated,
acknowledged, and rewarded. We believe that if you hold on to great
people, everyone wins. Just more proof that a career with Fireman's
Fund, isn't just a good idea. It's a smart move.

Job Posting Title
Field Marketing Manager

Job Purpose/Role
Responsible for design, development, launch, tracking and reporting of integrated marketing campaigns that drive targeted growth in the Fireman’s Fund regions including co-branding, sponsorships, trade shows, promotions, incentives, direct marketing, and local events. Heritage rewards as an incentive is a key component of this role. Accountable for measurement and effectiveness of campaigns

Key Responsibilities
Designs, develops, launches and manages integrated marketing campaigns that drive profitable growth in the Fireman’s Fund regions and align with agency business plans.
Establishes success measures, tracks, and reports results. Utilizes metrics and measurement processes as a critical success factor.
Provides thought leadership to the field and has responsibility for evaluating and testing new ideas to increase Fireman’s Fund self space and drive agency revenue.
Collaborates with relevant individuals within and outside the marketing group to contribute to the design, development and execution of integrated campaigns.
Leads, creates and manages project plans that include the identification of milestones, deliverables and resources.
Manages and tracks regional co-marketing expenditures and overall effectiveness (ROI).
Uses strong written and verbal communication skills and influencing skills to ensure good understanding by all field participants of campaign objectives, deliverables, timelines and success criteria.
Develops, designs, writes, edits, proofreads and delivers communications as required by the individual campaign.

Key Requirements/Skills/Experience
Bachelors degree required
6+ years in insurance marketing or related field
Demonstrated understanding of agency business models, sales models and client service needs
Demonstrated knowledge of property and casualty insurance products
Demonstrated leadership and collaboration skills
Strong interpersonal, communication and negotiation skills
Ability to effectively interact with and influence field stakeholders and decision- makers
Strong analytical skills, ability to generate ideas and solve problems
Critical thinking and ability to make sound, balanced and timely decisions


Additional Information




More information about Fireman's Fund, our privacy policy, and our
relationship with Allianz Group can be found at
http://www.firemansfund.jobs .

An equal opportunity employer.

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