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Field Marketing Mgr (E.R.)
 Full Time, Employee |
 Bothell, WA 98021 |
A leader in the healthcare industry, Phlips Healthcare is one of the world's top medical device companies. Our mission is to improve the quality of people's lives. Our focus areas include imaging systems, customer services, information and monitoring systems.
We simplify healthcare by focusing on the people in the care cycle – patients and care providers. Through combining human insights and clinical expertise, we aim to improve patient outcomes while lowering the burden on the healthcare system. Philips delivers advanced solutions for both health professionals, to meet the needs of patients, and empowered consumers for affordable healthcare whether in hospital or at home.
Some product highlights: 256-slice Brilliance iCT scanner, Integrated cath lab, Avalon FM 20 & FM 30 fetal monitors, Ambient Experience MR and CT systems, Philips Lifeline's personal emergency alert service.
Equipment Remarketing
Job Description
• • Focus on field sales force and the economy solutions medical systems market as a whole with attention to filling the opportunity funnel and driving the funnel to closed orders
• Maintain the ER (Equipment Remarketing) opportunity funnel by managing opportunities on a daily basis
• Convert opportunities into processed orders with accurate reporting of this data on a regular basis
• Serve as primary contact with the sales organization for all ER sales situations that require strategizing with the specialist or sales account team
• Responsible for positioning of all Diamond Select products (refurbished equipment) relative to Philips new offerings and the competition
• Work with PMG and upstream PHRS Product Managers to understand and actively manage the Roadmap for New Products impacting long term ER strategies
• Maintain a database of information on the competition reviewed and updated quarterly
• Analyze market trends and growth opportunities for ER
• Create creative product/pricing solutions in concert with sales/marketing teams
• Attend various tradeshows. Responsible for demonstrator assignments, booth layout, displays and everything that is related to show success
• Sales channel education (Example: Fast Start 1 and 2). Create and present all necessary ER training to Philips sales channels
• Developing and execute an annual Marketing Communications Plan for Equipment Remarketing
• Maintain a steady and continuous stream of communication flowing to the field. Use of monthly newsletters, targeted e-mail, QMI calls, Sales meeting participation etc
• Maintain content for the customer focused Internet Site and the SSR Intranet site
• Strategize, formulate and execute regular ER Promotions by establishing the promotion launch, communications plan and follow up of all ER promotions
• Integrate ER strategies together with the strategies of the new equipment business
• Maintain ER as a primary point of contact with PMC
• Manage and track and develop all alternate channel opportunities. Maintain regular monthly meetings and conduct quarterly business reviews with our alternate channels
• Ensure Diamond Select products are represented on each and every GPO contract
• Represent ER and supply information in support of regular calls & meetings (ie: QMI, PSI, Dashboard, Ledford meetings, monthly business review etc.)
• Work with SSR operations teams the field & factory to manage product offerings and ER price book following GPP principles.
• Focus on field sales force and the economy solutions market as a whole with attention to filling the opportunity funnel and driving the funnel to orders
Requirements
• BS Degree in business or related field or equivalent (MBA a plus)
• Strong market and medical imaging product knowledge
• Strong oral and written communication ability and well developed presentation and organizational skills
• The ideal candidate will have experience in or knowledge of the refurbished medical equipment market and be a team player.
Philips is an equal opportunity employer.
Job ID: 61654
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Additional Information:
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