Job Summary
- Company
- Accolo
- Location
- Lone Tree, CO 80124
- Industries
- Advertising and PR Services
- Job Type
- Full Time
- Employee
Franchise Market Analyst -- See the Forest AND the Trees
About the Job
The nimble thinker with the uncanny ability to pull data from myriad sources and combine them into timely, relevant reports will find the opportunity of a lifetime as the Franchise Market Analyst for Dex, a division of R.H. Donnelley, in Lone Tree, CO. With warehouses of market data that go back over 100 years, you will be a kid in a candy store when called upon by our sales, marketing, product and executive teams to explore market trends that are effecting our business. Creating single or multi-use reports that help to drive key market and new product development decision making, this cross-functional position offers unprecedented access to the broadest reaches of our organization and will give you the high visibility that your insight deserves. Join a well-respected group within this world-famous publishing giant and drive us into new markets.
R.H. Donnelley derives its competitive edge from the strong consumer usage share of its products in its local markets, trusted relationships with small and medium-sized businesses, and robust, relevant local content. R.H. Donnelley is one of the nation's leading Yellow Pages and online local commercial search companies. The company has more than 3,800 employees operating in 28 states across the United States. Every day, consumers rely on the company's more than 600 directories, online city guides, and search websites to find businesses that provide the services they need. RHD's directories, which have a circulation of approximately 80 million, are marketed under three of the industry's most recognized brands: AT&T Real Yellow Pages in Illinois and Northwest Indiana; Dex® Yellow Pages and EMBARQ Yellow Pages.
As the latest addition to our Field Analytics team, your main mission as the Franchise Market Analyst is to take close looks at our business via our stores of marketing data and produce reports that aid our key decision makers in assessing risk and opportunities in the markets we serve. If we want to explore a trend we've seen in the field, or wish to explore a new market, it is your reporting that will help us to decide what to do. Critical to your success is your ability to know what data is needed, gather it, then summarize and deliver your findings to the management team. Using your masterful skills in Excel and Access, you will build tools for this analysis that will be used company-wide. To support your efforts, willing participants from marketing, finance, printing, corporate communications, and other departments are at the ready, however it will be your ability to marshal these resources that will determine your success in the role. This is very much an outward-facing position that touches a variety of issues and aspects of our business, so you with your positive, "can-do" attitude and engaging personality will fit right into this high-profile consulting role. Join the little group that wields considerable influence. Click the link below and take a step toward driving an industry giant!
- Related Keywords:
- marketing, analytics, franchise marketing, coordinate, project manager, strategy, revenue, campaign effectiveness, ROI, customer behavior, advertisers, performance, metrics, metered ads, demographics, Excel, Access, database, datamining, reporting
To apply for this position or refer someone you know, please use our online interview system managed by Accolo.
Apply Online Now: http://hiring.accolo.com/job.htm?id=228604577
Once you have completed the interview, your information will be forwarded to the hiring authority for decisions on next steps.
