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Global Digital Marketing Gener...


Job Summary

Rocky Hill, CT
Other/Not Classified
Job Type
Full Time
Career Level
Experienced (Non-Manager)
Job Reference Code

Global Digital Marketing Generation Manager - Adhesives

About the Job


Henkel Adhesive Technologies is a worldwide leader in bonding, sealing and surface treatments - thanks to our ambitious people. We create unique value for our clients and our technologies can be found in many objects touching our lives every day. Our success is built on constant innovation and people who strive for excellence. Working at Henkel is much more than just a job. It's a passion. Have you got what it takes?

Key Objectives

    Simplifying highly technical and expert knowledge
    Create simple, accessible and engaging stories to support our initiatives; new product launches, target device and industry programs following these content principles
    Hero content (inspire and entertain)
    Help content (educate and convert)
    Hub content (always on, regular content to drive loyalty)

  • Deliver these stories into holistic packages to be activated through our different channels with a strong focus on digital.

      Digital channels (owned, paid, earned)
      Internal sales

    • Distribution channels



What we offer

Part of the Global Marketing team
Simplify highly technical content and expert knowledge and convert it into accessible engaging stories.
Identify processes to streamline content development, localization and deployment from global to local and lead implementation of these processes
Identify key agencies needed to support us as we streamline our processes
Build up strong relationships with global, regional and local stakeholders (both internal and external)
Work with agencies to create content and communication strategies for our initiatives
Responsible for the development and delivery of\:
Content strategy, content pieces development (Hero, help, hub) such as videos, blogs, web content, visual creatives, sequential messaging banner ads, visual assets (graphs, 3D renders etc), keyword strategy
Sales enablement assets (presenters, sell-sheets) optimized for Pitcher
Responsible for managing financial aspects/budget tied to on-line brands/marketing support and measuring ROI.
Select appropriate external agencies
Coach our local teams during execution


Who we are looking for

5+ years in digital marketing, content development in global company
Proven success in roll-out of global digital content campaigns for lead generation
Strong expertise in digital strategy activation
BS / BA degree required / MBA preferred
High proficiency with PC applications\: MS Word, Excel, PowerPoint
High proficiency in digital tools such as Google Analytics, Adobe CQ5 content management system, Sprinklr, content collaboration systems

Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, and other legally protected characteristics.

Apply online if this sounds like your next challenge. Click on apply and get one step closer to starting your new job at Henkel.

Discover more\: www.henkel.com/career


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