The position of Global Marketing Manager located in Maplewood, Minnesota will provide quality leadership and support to high priority projects in the Food Safety Department including the development of strategic and operating plans. To ensure business objectives and strategic goals are met through the development, adoption and implementation of marketing strategies and plans to maximize current business opportunities and commercialize new business opportunities. To provide leadership, coaching and direction when personnel is assigned and be responsible for but not limited to the following specific duties:
- Market Development & Planning. Oversees development of market plan. Develops strategic and operating plans for assigned product line. Develops and executes major business programs involving product strategy, market strategy, pricing, distribution, communications and promotions to be included in the division's market/product plans on a domestic and global basis as assigned. Defines research outcomes necessary to support the market/product plan. Participates in strategic business plan development of operating unit and makes appropriate recommendations. Responsible for branding strategy and architecture to maximize results globally.
- International. Supports efforts of International subsidiaries through project design and business plan development. Participates in and leads cross-functional teams concerned with new market/product development and organizational policy. Attends Food Safety conferences, trade shows and seminars related to assigned market/product area. Assists with special projects. Performs other duties as assigned.
- New Product Development. Identifies and recommends new business development opportunities for new and existing products, including analysis and interpretation of market segments, business trends and identification of customers' specific needs. Works with laboratory staff to identify, integrate and prioritize new product concepts and ideas for product development. Works with necessary disciplines to establish and manage new product development process with appropriate management review. Develops implementation plans/schedules for introducing new or improved products, including new product introduction program. Developing and implementing with the regions (EMEA, APAC and Latin America) pricing corridors for the key product lines
- P&L Management. Prepares sales, unit and/or pricing forecasts for assigned market/product area. Projects new product sales/profits. Prepares and allocates financial resources to programs/products within forecasted guidelines and regulates expenditures.
- Global Competitive Analysis. Analyzes and interprets changing market/industry dynamics and trends to determine the effect on product lines. Develops and expands global customer base by increasing knowledge of all facets of the marketplace, and analyzing competitive information and marketing intelligence.
Basic/Minimum Qualifications:
- Bachelor's degree
- 7+ years marketing experience
Preferred Qualifications:
- MBA
- Food industry experience
- Brand development and execution
- New Market and Business Development
- Global marketing leadership experience, with demonstrated success working and building relationships with global counterparts
- Strong written and verbal communications skills
- Strong collaboration and team managements skills
- Able to move in a fast paced, decision oriented environment; thrives in high output environment
- Proven record of successful projects; excellent project management skills
About 3M
For more than 100 years 3M employees have worked to make people's lives easier and better. Our 79,000 global employees use their ingenuity to invent, manufacture and sell our products in more than 200 countries. These products spring from more than 45 technology platforms that have made us a global leader in major markets and that help us meet real customer needs. In a global, multi-faceted company like 3M, you can explore diverse career opportunities and develop new skills all within one company.
About 3M Food Safety Department (Microbiology)
3M Food Safety designs, manufactures and markets a full line of testing an monitoring products globally that assist food processors in providing healthy, wholesome and safe food by managing their quality and safety risk. The 3M Food Safety Department is an exciting growth business, with an excellent brand and quality reputation. In 2006, Food Safety acquired Biotrace International to expand its market presence in this industry.
For more information, please visit www.3M.com/microbiology
Additional Information:
- Travel Percentage: 25%
